Inanimate
London, GB · 1 known investors
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Inanimate is building technology for what it calls Universal Ambient Intelligence, aiming to augment users' physical environments and increase their agency. The company is an early-stage deep tech venture based in London.
Founders & leadership
DF

Daniel FoggDaniel Fogg previously served as CEO of RootstockLabs, leading a team building Bitcoin sidechain infrastructure, and co-founded BuffaloGrid, a solar and internet company operating across India. He has held product strategy and operations roles at Google and YouGov, and has spent his career developing technology solutions in emerging markets.
MW

Matt WebbPreviously he was managing director of R/GA's IoT Venture Studio in the UK and co-founder and CEO of design and engineering firm BERG; he has also authored Mind Hacks (O'Reilly, 2004) and worked as a startup advisor and speaker.
Investors · 1
Companies House · registry record
View on Companies House ↗- Registered name
- INANIMATE LTD
- Company number
- 16811771
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 27 Oct 2025
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
- Nature of business (SIC)
- 26400 — Manufacture of consumer electronics47910 — Retail sale via mail order houses or via Internet62012 — Business and domestic software development
- Accounts
- next due 27 Jul 2027
- Confirmation statement
- next due 9 Nov 2026
Current officers · 2
- Daniel John Fogg — director, appointed 27 Oct 2025
- Matthew William Webb — director, appointed 27 Oct 2025
Source: Companies House public register · retrieved 3 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Inanimate do?
- Inanimate is building technology for what it calls Universal Ambient Intelligence, aiming to augment users' physical environments and increase their agency. The company is an early-stage deep tech venture based in London.
- Who founded Inanimate?
- Inanimate was founded by Daniel Fogg, Matt Webb.
- Who are Inanimate's investors?
- Inanimate's investors include Betaworks.
- Where is Inanimate headquartered?
- Inanimate is headquartered in London, GB.
