Imperson

Imperson develops turnkey chatbot solutions intended to automate the customer journey through natural-language conversation. Its conversational AI platform spans lead qualification, conversion of website visitors into buyers via personalized conversation flows and proactive goal-seeking dialog, and automated resolution of customer support inquiries, with the system described as continuously learning to handle new questions. Bots can be deployed across social messaging platforms, SMS/MMS, voice assistants and a company's own website.

The product set comprises a conversation flow engine with natural language processing that adapts dialog to real-time factors such as customer goals, user profiles, conversation history, support case history and past purchases; an analytics dashboard; a self-service knowledge base that customers can update with current information, time-sensitive events and promotions; multi-channel deployment across social, voice and web; and a customer success team that supports clients from ideation through deployment and ongoing operation.

Earlier in its history the company positioned itself around conversational media, enabling fans to message characters from movies and TV shows. Work in this vein included a Miss Piggy messaging experience for The Muppets with Disney Consumer Products and Interactive Media Labs, and an Albert Einstein chatbot created with National Geographic and agency 360i to promote the series Genius, which allowed users to hold free-flowing one-on-one conversations with the character about his life and the show's plot points.