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Impact Bytes
Techstars '22Amsterdam, NL · Founded 2019 · 2 employees on LinkedIn · 2 known investors
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Impactbytes aggregates and makes accessible sustainability and impact data for products at the product level, enabling ecommerce platforms, search tools, and marketplaces to help consumers and businesses make informed purchasing decisions. The company serves search engines, marketplaces, and retailers seeking to integrate sustainability credentials into their platforms.
Also known as Impact Bytes · Impactbytes
Founders & leadership
Impact Bytes was founded in 2019 by Melissa Wijngaarden, Noor Veenhoven, and Marcella Wijngaarden.
Investors · 2
How we know: Pitchdrive's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Impactbytes operates a data layer for ecommerce sustainability information. It assembles feeds of vetted products enriched with sustainability credentials — including certifications and sustainability tags — and makes them available to websites, apps and browser plug-ins that want to surface more sustainable products or assess the sustainability footprint of items they list. The offering is packaged as a configurable product datafeed and API, alongside a dashboard for managing the data.
Alongside the data products, the company runs an affiliate network and tooling aimed at ethical brands and webshops, plus a product and brand directory with an affiliate link builder for journalists and publishers seeking to work with such brands. Monetization tools allow partners to earn commissions on resulting sales. The company also publishes educational content on affiliate marketing, sustainability data and regulation, including guidance for small and medium fashion brands preparing for the EU Digital Product Passport ahead of 2027.
Impactbytes is connected to Project Cece, a consumer shopping platform that aggregates items from fair and sustainable fashion brands and applies five labels covering different aspects of sustainability along with certificate information; the Impactbytes site is noted as powered by Project Cece and links to Project Cece listings.
Business model
Impactbytes packages vetted product sustainability data into datafeeds and an API licensed to web publishers, marketplaces, webshops and data partners, and operates an affiliate network connecting ethical brands and shops with publishers. Partner-facing tooling includes a data dashboard, sustainability tagging, a product and brand directory and an affiliate link builder.
The platform includes monetization tools that let partners earn commissions on sales generated through affiliate links, and offers a sustainable products API with an affiliate monetization option.
Traction
The website cites more than 200 media, brands and partners. The affiliated consumer platform Project Cece aggregates items from over 300 fair and sustainable fashion brands, applying five sustainability labels and certificate information.
Latest developments
Recent published content addresses preparation by small and medium fashion brands for the EU Digital Product Passport ahead of 2027, the impact of generative AI search on publisher traffic and revenue, and an introduction to affiliate marketing for ethical brands and publishers.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company positions itself as a source of product-level sustainability data and an affiliate network for ethical ecommerce, stating it works with more than 200 media, brands and partners. Techstars' job board classifies it under affiliate marketing, database, fashion, greentech, information technology, marketing, software and sustainability, at seed stage.
Impactbytes combines vetted product-level sustainability data — certifications and sustainability tags delivered via a configurable datafeed — with affiliate monetization in a single offering, targeting both the data needs of publishers and the promotion needs of ethical brands.
Technology
A sustainability data layer for ecommerce products that exposes product-level sustainability information — including certifications and sustainability tags — through a configurable datafeed and API, supported by a single data-driven dashboard.
Go-to-market
The company addresses two segments through separate entry points on its site: brands and webshops joining its affiliate network, and publishers and data partners consuming datafeeds or using the directory and affiliate link builder. Blog content covering affiliate marketing, AI-driven changes in search traffic and EU sustainability regulation supports inbound acquisition, and an email list collects prospects interested in its data products.
Web publishers and journalists, ecommerce sites, marketplaces, apps and plug-ins seeking sustainability product data, and brands or webshops with sustainability positioning looking to promote products through the affiliate network.
Geography
Based in Amsterdam, the Netherlands, with listed locations in De Pijp and Amsterdam-Noord.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as Impact Bytes.
▸Research sources · 6
primary sources listed
- Impact Bytesimpactbytes.io · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Impact Bytes do?
- Impactbytes supplies product-level sustainability data feeds and affiliate tooling to ecommerce sites, publishers and brands.
- Who founded Impact Bytes?
- Impact Bytes was founded by Melissa Wijngaarden, Noor Veenhoven, Marcella Wijngaarden in 2019.
- Who are Impact Bytes's investors?
- Impact Bytes's investors include Pitchdrive, Techstars.
- Where is Impact Bytes headquartered?
- Impact Bytes is headquartered in Amsterdam, NL.