Immersv
1 known investors
Immersv operates a mobile virtual reality advertising platform and immersive web3D and virtual world engagement services.
Also known as Immersv Inc
Investors · 1
Company profile
researched Aug 2026Immersv, Inc. is a technology company in the advertising sector that built a platform designed specifically for mobile virtual reality advertising. The platform serves four ad media types — 3-D video, flat 2-D video, 360-degree spherical video and fully explorable VR environments — each delivered inside an Immersv-created virtual staging scene rather than into existing content inventory. Supported headsets at launch were the Samsung Gear VR and Google Cardboard, with possible later support for the PC-tethered Oculus Rift.
The company operates as a full stack for VR advertising: a supply-side platform for app publishers, an ad server, attribution, and a demand-side platform for advertisers, though the company has described it as primarily an SSP giving publishers access to VR ads and bids. The platform runs on Amazon Web Services. Company materials also describe Immersv as providing virtual world engagement and immersive web3D solutions, developing and showcasing immersive technology projects for organizations and individuals.
Business model
Immersv monetizes advertising inventory inside virtual reality applications, connecting VR app publishers with advertisers through its own supply-side and demand-side stack, ad server and attribution layer. Ads are sold on a cost-per-view basis, with pricing reported at three to five cents per view in March 2016 and open real-time bidding available. Creative is produced either by Immersv or in-house by participating VR app developers.
Cost-per-view advertising revenue from VR ad impressions, with open real-time bidding; reported pricing of three to five cents per view as of March 2016.
Traction
At the March 2016 launch the platform hosted several dozen VR app-install ads, following a beta period that began in December 2015, and the company reported an average 79 percent ad completion rate.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Immersv positioned itself among early entrants in VR advertising alongside VR ad networks such as Airpush's VirtualSky, asserting that it was the only platform serving all four VR ad media types into a true VR environment with full install attribution.
The company differentiated on serving all four VR ad media types into a navigable, purpose-built VR staging scene with VR-native, gaze-based attribution, in contrast to custom in-app ad implementations built to spec by individual developers, which the company argued do not scale.
Technology
Immersv's core technical approach is the VR "staging scene": a navigable virtual environment, such as a movie theater, drive-in or hunting lodge, into which ads are served so that viewers are oriented rather than abruptly placed in front of a flat screen mid-immersion. The staging scene is based on the IAB VAST (Video Ad Serving Template) standard. Ads run 30 seconds to one minute and include exit and fast-forward controls activated by sustained gaze. Attribution is VR-specific, including gaze-triggered conversion tracking and full install attribution reporting app downloads. The platform is hosted on Amazon Web Services' distributed server network.
Go-to-market
At the time of the 2016 launch the company worked directly with VR app developers and publishers to supply inventory and creative, and was not yet working with advertising agencies, though it said it was open to doing so. It also pursued industry standard-setting with the IAB as a positioning strategy.
VR application publishers and developers seeking to monetize their apps, and advertisers promoting VR app installs. Named participating VR app developers include Archiact, Element Games, Lunagames, Alitech, Arloopa and Meta3D. Company materials also describe serving organizations and individuals seeking immersive web3D and virtual world solutions.
Geography
Offices in Los Angeles and Emeryville, California at the time of the 2016 platform launch. Company profile material describes serving the United Kingdom.
History
The company was founded in 2015 and, at the time of its platform launch, had offices in Los Angeles and Emeryville, California. Its VR advertising platform entered beta testing in December 2015 and launched publicly in March 2016, at which point the ad mix consisted entirely of VR app-install ads. The company said it intended to submit the specifications of its VR "staging scene" ad unit — including dimensions, depth and artwork — to the Internet Advertising Bureau for approval as a standard.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsImmersv launched a platform built specifically for mobile virtual reality advertising after a beta that began in December 2015. At launch it carried several dozen ads, all for VR app installs, and supported Samsung Gear VR and Google Cardboard.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Immersv Inc - Company Profile and News - Bloomberg Marketsbloomberg.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Immersv do?
- Immersv operates a mobile virtual reality advertising platform and immersive web3D and virtual world engagement services.
- Who are Immersv's investors?
- Immersv's investors include Colopl Next.