Immersivetech
Vancouver, CA · Public · 1 known investors
XR Immersive Tech is a publicly listed company operating a location-based virtual reality content distribution and facility management platform, serving VR arcade and attraction operators through its global operator network. Its offerings include VR content marketplaces, management software, and immersive VR attractions.
Also known as Fantasy 360 Technologies Inc. · Immersive Tech · XR Immersive Tech · XR Immersive Tech Inc. · XRi
Founders & leadership
Investors · 1
Company profile
researched Aug 2026XR Immersive Tech Inc. (formerly Fantasy 360 Technologies Inc., also referred to as Immersive Tech or XRi) is a Vancouver, British Columbia company building what it describes as a location-based virtual reality content distribution and facility management platform for the out-of-home entertainment industry. Its business is organized around three pillars: the UNCONTAINED hyper-immersive VR attraction (a physical hardware installation), Uncontained/OS, the software layer that runs the attractions and is licensed to operators and creators, and the SynthesisVR network engine, a SaaS platform and content marketplace serving VR arcade operators. The company also positions itself as an entertainment platform developing AI-based tools for content creation in corporate, film and media.
Product activity reported for 2021-2022 includes the launch of UNCONTAINED at the IAAPA attractions expo in Orlando, an in-house multiplayer sci-fi narrative game called Deep Signal, a SynthesisVR Android platform supporting standalone headsets such as Oculus Quest 2, Pico Neo and HTC Focus 3 with a digital rights management solution, and PortalX, a VR kiosk targeted at gaming, healthcare, retail, entertainment, defense and education. The company reports two Canadian patent applications ("System and Method for Plug and Play VR" and "System and Method for Immersive Effects") and five trademarks: Hyper-Immersive, UNCONTAINED, Immersive Tech, Deep Signal and Making the Metaverse real.
Business model
The company sells and installs physical VR attraction units (UNCONTAINED) to location-based entertainment operators, licenses its Uncontained/OS software to brands, operators and partners, and operates the SynthesisVR SaaS platform and content marketplace through which VR games and training experiences are licensed to arcade operators. It also builds custom immersive experiences and attractions on commission.
Revenue sources described include sales of UNCONTAINED attraction units (secured via letters of intent and definitive agreements), software licensing of Uncontained/OS, and SaaS plus content-marketplace licensing revenue from the SynthesisVR operator network, which was cited as adding revenue upon acquisition.
Traction
As of March 2022 the SynthesisVR engine was reported to power over 300 VR arcade centers globally with a marketplace of over 325 VR games. The company reported letters of intent for 12 UNCONTAINED units and one definitive agreement for a first client launch in Chicago in Q2 2022, with two additional units under LOI slated for Las Vegas. Press releases in 2022 announced record second-quarter and record third-quarter revenue, and the UNCONTAINED attraction was named a finalist in the VR Location-Based Entertainment of the Year category at the 6th annual VR Awards.
Latest developments
In 2022 the company launched the SynthesisVR Android platform with DRM (August 2022), announced a partnership with Gold Finch Works to add industrial health and safety VR training modules to the SynthesisVR marketplace (August 2022), had UNCONTAINED shortlisted for the VR Awards (August 2022), reported record second- and third-quarter revenue, announced the PortalX VR kiosk, and appointed A Shabeer Sinnalebbe as CEO effective September 1, 2022.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Self-described as a leading location-based virtual reality content distribution and facility management platform; SynthesisVR is described by the company as rapidly becoming the largest VR out-of-home entertainment marketplace for games, educational and training experiences worldwide.
Differentiation is presented as the combination of a proprietary physical attraction platform with immersive effects, an operating system open to third-party creators, and an installed software network of over 300 VR arcade operators with a licensed content marketplace, supported by patent filings and vendor relationships with HTC and Xperi DTS.
Technology
Core technology comprises the UNCONTAINED hardware attraction platform with immersive physical effects, the Uncontained/OS operating system handling programming infrastructure for current and future experiences, and the SynthesisVR platform including an Android build supporting standalone headsets with a digital rights management solution. Work with Xperi's DTS Audio XR team covered headphone-free ambient spatial 3D audio in a game experience, and a development relationship with HTC Corporation supports headset-level integration. Patent filings reference plug-and-play VR packaging, competitive gameplay, blockchain-based rewards tokens and immersive effects.
Go-to-market
The company markets through industry trade events such as the IAAPA global attractions expo in Orlando, direct sales and letters of intent with attraction operators, distribution of third-party content through the SynthesisVR marketplace to its operator network, and partnerships with hardware and audio vendors and content developers.
VR arcade and location-based entertainment operators, out-of-home attraction venues, plus brands, creators and enterprise, education, training, healthcare, retail and defense buyers addressed through Uncontained/OS and the PortalX kiosk.
Geography
Headquartered at Unit 401, 750 West Pender Street, Vancouver, British Columbia. Acquired California-based Synthesis VR, serves a global operator network of more than 300 VR arcades, and has securities listed in Canada, the United States and Germany.
History
The company was formerly named Fantasy 360 Technologies Inc., doing business as Immersive Tech, and states it has been active in social entertainment, VR and AR entertainment attractions since 2016. In 2021 it completed public listings on the CSE, the OTC and the Frankfurt exchange and added industry veterans to its board and advisory team. It announced the Synthesis VR transaction in September 2021 and January 2022 and closed the acquisition in February 2022. Tim Bieber served as CEO through at least March 2022; A Shabeer Sinnalebbe, a Synthesis VR co-founder, was appointed CEO effective September 1, 2022.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsThe company appointed VR industry leader and Synthesis VR co-founder A Shabeer Sinnalebbe as CEO effective September 1, 2022.
Announced PortalX, a VR kiosk positioned for gaming, healthcare, retail, entertainment, defense and education use cases.
Partnered with Gold Finch Works to add health and safety VR training modules for industrial applications to the SynthesisVR marketplace for the company's global operator network.
The UNCONTAINED hyper-immersive VR attraction was selected as a finalist in the "VR Location-Based Entertainment of the Year" category at the 6th annual VR Awards.
The SynthesisVR Android platform launched and became available to the company's worldwide operator network, including a digital rights management solution for Android-based standalone headsets such as Oculus Quest 2, Pico Neo and HTC Focus 3.
Reported a development deal with VR headset manufacturer HTC Corporation and collaboration with the Xperi DTS Audio XR team on a headphone-free ambient spatial 3D audio game experience.
Acquired 100% of the equity interests of California-based Synthesis VR Inc. for aggregate upfront consideration of $4,800,000, comprising $500,000 in cash (tranched) and 12,285,714 shares valued at $4,300,000 at a deemed price of $0.35 per share, with up to $5,000,000 in additional earn-out consideration across two milestone periods. Closing date was February 18, 2022. A finder's fee of $288,000 was payable to Vert Consulting Inc. via 2,057,142 shares at a deemed price of $0.14.
$4.8M source ↗
The company reported achieving public listings on the Canadian Securities Exchange, the OTC market in the United States and the Frankfurt exchange during 2021.
Launched the UNCONTAINED hyper-immersive VR attraction at the in-person IAAPA global attractions expo in Orlando, Florida, showcasing it to over 28,000 industry participants, alongside the reveal of its in-house game Deep Signal.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Immersivetechimmersivetech.co · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Immersivetech do?
- XR Immersive Tech is a Vancouver-based, publicly listed maker of location-based VR attractions and arcade management software.
- Who founded Immersivetech?
- Immersivetech was founded by Shawn Mayzes.
- Who are Immersivetech's investors?
- Immersivetech's investors include Victory Square Technologies.
- Where is Immersivetech headquartered?
- Immersivetech is headquartered in Vancouver, CA.