immersionED

immersionED is an education technology company that builds AI-powered adaptive simulations in which learners apply knowledge in realistic scenarios, make decisions in writing, and receive real-time, competency-aligned feedback. The stated aim is to make thinking visible, measurable and teachable by scoring how learners reason, decide and solve problems rather than what they can recall.

The platform combines immersive simulations, instructional resources intended to reduce teacher preparation, tools for institutions to build their own courses and scenarios, real-time scored analytics on strengths and growth areas, and competency profiles measuring reasoning, judgment, communication and problem-solving. Product lines are organized into K-12 learning simulations aligned to standards, higher education simulation-based courses built from university syllabi, and role-based workforce simulations with a licensable simulation engine.

The company originated in history education, building realistic learning video games such as The Boston Massacre before shifting to generative-AI-driven adaptive simulations. Its marketing positions the approach on published active-learning research, citing effects on exam performance, achievement gaps, failure rates and retention.

Founding story

Chad Wilson, a former Morgan Stanley investment banker and high school world history teacher, founded the company on the conviction that people learn by thinking rather than memorizing. Frustrated by students describing history as boring, he built a multi-year career plan spanning banking and teaching to address the problem. While teaching remotely during the pandemic, a student remarked that he already knew the material from playing Assassin's Creed, prompting Wilson to run Twitch streams in which he played historical games while lecturing to several hundred students. The engagement that followed led him to found immersionED to deliver the experience at scale.

Business model

immersionED sells an AI-powered simulation platform to schools, higher education institutions and organizations. Product lines span standards-aligned K-12 learning simulations, simulation-based higher education courses that convert university syllabi into adaptive competency-measured courses, and role-based workforce simulations with competency profiling and a licensable simulation engine. Revenue is classified as licensing, recurring and software. During the earlier video-game phase, the company reported that pilot teachers had begun a payment process for paid access.

Licensing and recurring software revenue from educational institutions and organizations, with paid access to simulations and a licensable simulation engine for workforce use.

Traction

The company reported more than 4,000 schools or teachers signing up at its broad launch, a 90 Net Promoter Score, a 72% increase in student engagement and a 54% boost in critical thinking development for its Boston Massacre game. In its 2024 pilot, 50 schools were selected from thousands surveyed; students rated the games 40% more engaging than traditional coursework and 95% of participating teachers indicated they wanted to pay for access. The company also stated it had launched to a network of 35,000 schools through an affiliate. Headcount was reported at 7 employees as of February 2024 and in a 1-10 band subsequently.

Latest developments

Following the April 2025 beta of the AI-driven 'Pick Your Path' History Adventures and the retirement of The Boston Massacre game, the company's site presents a broader platform spanning immersive simulations, instructional resources, scenario and course creation, analytics and competency profiles, with product lines extending beyond K-12 history into higher education courses and workforce simulations.