Immersify

Immersify, operating as Immersify Education Ltd, develops a mobile-first digital learning platform for healthcare education, concentrated on dentistry, dental hygiene and nursing, with an ADA Dental Assistant offering also listed. The product combines clinician- and expert-authored lessons, formative assessments, multiple-choice questions, flashcards, case studies and simulations, delivered with interactive 3D models, voiceovers, augmented reality, gamification and artificial intelligence. Content is organised into modules and topics — dentistry areas include head and neck anatomy, oral anatomy and biology, oral and dental diseases, history and examination, periodontology, restorative dentistry, analgesia and anesthesia, dental materials, oral surgery and pediatric dentistry; nursing areas include anatomy and physiology, pathophysiology, medicines management and pharmacology, delivery and planning of care, complex and critical care, law and ethics, clinical skills such as blood pressure measurement and EKG, professionalism and leadership, and mandatory training such as resuscitation.

Lessons are mapped to regulatory and accreditation standards, including CODA and the American Association of Colleges of Nursing and NCLEX in the US and GDC standards in the UK. The platform provides progress tracking and performance analytics for learners and educators, single sign-on for integration into existing curricula, QR-code access, and accessibility and neurodiversity features such as enhanced reading, adjustable background colour and font size, dark mode and narration with adjustable speed. A version 4.0 release introduced a redesigned interface, faster loading, Google and Apple logins, and a tiered subscription model.

Founding story

Immersify Education was founded by Chloe Barrett, who worked as a dressage rider, dental professional, dental education quality assurer and director, and built a dental education company before starting Immersify to reduce cost and time in education and address all learning domains.

Business model

Immersify sells access to its learning platform to universities and healthcare programs, to healthcare corporates for product training, sales enablement, learning and development and patient education, and directly to students. The consumer app is free to download with in-app purchases, and the company has introduced a tiered subscription model.

App downloads are free with in-app purchases and a tiered subscription model offering different pricing and content levels; institutional and corporate engagements are pursued through demo bookings.

Traction

The Android listing cites more than 100,000 downloads and states that over 200,000 students worldwide use Immersify; the iOS app holds a 3.5 rating from 15 ratings. A 2023 survey is cited on the company's site regarding relevance, enjoyment and exam preparation, and a company survey of 348 students found a third named hands-on clinical skills practice as the factor that would most improve their education. Educators quoted include figures from New York University, the University of Leeds, UCLA School of Dentistry and Endeavor Health.

Latest developments

The company released Immersify 4.0 with a new design, faster performance, personalised content, Google and Apple sign-in, improved progress tracking, QR-code integration and a tiered subscription model, and continues to publish research-referencing content on barriers to simulation-based learning in nursing and dental education.