Fundraising Fox

Illuminated Holdings

Janesville, US · Founded 2019 · Delaware corporation · 1 known investors

Founders & leadership

Illuminated Holdings was founded in 2019 by Gregory R. Piefer.

GR
Gregory R. PieferFounder
CL
Christopher LeeExecutive
RR
Ross RadelExecutive
DK
Derek KramerExecutive
JW
Jiajia WuExecutive
ES
Eric SchuttExecutive
SM
Steve MiltenbergerExecutive
NS
Nathan SchleiferExecutive
AA
Anton AsmuthNamed on SEC filing

Board

RARay A. Rothrock
Ray A. RothrockBoard directorVenture Partner at Shield Capital
TR
Thomas R. MackieBoard director
AG
Alma G. SorensenBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$352.2M disclosed across 4 of 8 rounds · 2019–2023

$122.5MraisedApr 2025 · 302 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Christopher LeeExecutive Officer
  • Ray A. RothrockDirector
  • Thomas R. MackieDirector
  • Ross RadelExecutive Officer
  • Alma G. SorensenDirector
  • Frederick A. RobertsonDirector
  • Gregory R. PieferExecutive Officer, Director
  • Gordon H. GunnlaugssonDirector
  • Derek KramerExecutive Officer
  • Jiajia WuExecutive Officer
  • Susan J. MarksDirector
  • Eric SchuttExecutive Officer
  • Benjamin PrattExecutive Officer
  • David A. NewbergDirector
  • Paul D. RyanDirector
Offering amount
$125M
Amount sold
$122.5M
First sale
Jun 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.3MraisedSep 2022 · 27 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Brett ChuggDirector
  • Holli LadhaniDirector
  • Christopher D. LeeExecutive Officer
  • Ross RadelExecutive Officer
  • Janet WongDirector
  • Tamanna BembenekDirector
  • Paul RyanDirector
  • Thomas Rockwell MackieDirector
  • Anton W. AsmuthExecutive Officer, Director
  • Gregory Richard PieferExecutive Officer, Director
  • Eric SchuttExecutive Officer
  • David NewbergDirector
  • Gregory SmithDirector
Amount sold
$3.3M
First sale
Sep 2022
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$94.6MraisedJun 2021 · 44 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Tamanna BembenekDirector
  • Anton W. AsmuthExecutive Officer, Director, Promoter
  • Thomas Rockwell MackieDirector
  • Gregory SmithDirector
  • David A. NewbergDirector
  • Gregory Richard PieferExecutive Officer, Director, Promoter
  • Christopher LeeExecutive Officer
  • Nathan SchleiferExecutive Officer
  • Paul D. RyanDirector
  • Jean RogersDirector
  • Brett ChuggDirector
  • Steve MiltenbergerExecutive Officer
Offering amount
$150M
Amount sold
$94.6M
First sale
Jun 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$131.7MraisedApr 2021 · 110 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Tamanna BembenekDirector
  • Paul D. RyanDirector
  • Thomas Rockwell MackieDirector
  • Gregory SmithDirector
  • Anton W. AsmuthExecutive Officer, Director, Promoter
  • Jean RogersDirector
  • Steve MiltenbergerExecutive Officer
  • Nathan SchleiferExecutive Officer
  • Gordon GunnlaugssonDirector
  • David A. NewbergDirector
  • Gregory Richard PieferExecutive Officer, Director, Promoter
Offering amount
$131.7M
Amount sold
$131.7M
First sale
Apr 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$50MofferedNov 2020 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Gregory SmithDirector
  • David A. NewbergDirector
  • Gordon GunnlaugssonDirector
  • Brad WucherpfennigDirector
  • Paul D. RyanDirector
  • Nathan SchleiferExecutive Officer
  • Tamanna BembenekDirector
  • Anton W. AsmuthExecutive Officer, Director, Promoter
  • Gregory Richard PieferExecutive Officer, Director, Promoter
  • Thomas Rockwell MackieDirector
  • Steve MiltenbergerExecutive Officer
Offering amount
$50M
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$40MofferedJul 2020 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David A. NewbergDirector
  • Gordon GunnlaugssonDirector
  • Steve MiltenbergerExecutive Officer
  • Anton AsmuthExecutive Officer, Director, Promoter
  • Gregory Richard PieferExecutive Officer, Director, Promoter
  • Nathan SchleiferExecutive Officer
  • Tamanna BembenekDirector
  • Paul D. RyanDirector
  • Gregory SmithDirector
  • Brad WucherpfennigDirector
  • Thomas Rockwell MackieDirector
Offering amount
$40M
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$40MofferedMay 2020 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David A. NewbergDirector
  • Brad WucherpfennigDirector
  • Nathan SchleiferExecutive Officer
  • Anton AsmuthExecutive Officer, Director, Promoter
  • Steve MiltenbergerExecutive Officer
  • Gordon GunnlaugssonDirector
  • Tamanna BembenekDirector
  • Paul D. RyanDirector
  • Thomas Rockwell MackieDirector
  • Gregory SmithDirector
  • Gregory Richard PieferExecutive Officer, Director, Promoter
Offering amount
$40M
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$41.5MofferedOct 2019 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Steve MiltenbergerExecutive Officer
  • Gordon GunnlaugssonDirector
  • Brad WucherpfennigDirector
  • Paul D. RyanDirector
  • Anton AsmuthExecutive Officer, Director, Promoter
  • Philip M. HalpernDirector
  • Gregory SmithDirector
  • Gregory Richard PieferExecutive Officer, Director, Promoter
  • Thomas Rockwell MackieDirector
  • Nathan SchleiferExecutive Officer
Offering amount
$41.5M
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Frequently asked questions

Who founded Illuminated Holdings?
Illuminated Holdings was founded by Gregory R. Piefer in 2019.
Who are Illuminated Holdings's investors?
Illuminated Holdings's investors include Shield Capital.
How much funding has Illuminated Holdings raised?
Illuminated Holdings has disclosed $352.2M raised across 4 of its 8 known rounds.
Where is Illuminated Holdings headquartered?
Illuminated Holdings is headquartered in Janesville, US.