Ideem
12 employees on LinkedIn · 10 known investors
Find your way into Ideem
1,072 people in our graph share verified history with the Ideem team — schools, employers, funds. One of them is your warm intro.
Ideem provides device-bound, phishing-resistant authentication technology that keeps biometric data on-device and makes logins cryptographically provable. Its products are aimed at banks and fintechs operating in regulated environments.
Also known as Ideem, Inc.
Founders & leadership
Investors · 10
Also in the syndicate · 4
Funding
SEC filings, press & company announcements$2.4M disclosed across 1 of 2 rounds · 2025
- $2.4MSeed FundingApr 2025 · 5 sources
Everywhere Ventures, Hustle Fund, Network Kansas, Network KS, Oread Angels, Quona Capital, Quona Ventures, Sovereign's Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Ideem is a Kansas City, Missouri-based authentication company that supplies device-bound passkeys and cryptographic device binding to banks, payment platforms and other regulated operators. Its core technology is the Zero-Trust Secure Module (ZSM), described as a FIPS 140-3 certified multi-party computation module that binds a passkey credential to a specific device, so each authentication produces verifiable cryptographic proof of both user and device. The company positions this against standard passkeys, which it says verify the user but can sync to untrusted devices, and against passwords and SMS one-time passcodes.
Products are packaged around payment and login use cases: "Bridging" for account-to-account / pay-by-bank flows, which connects merchant app and bank app in 2-3 seconds on first payment and roughly half a second thereafter without an app redirect; "Passkeys+" for one-click checkout, frictionless 3DS and drop-in SMS OTP replacement. Delivery is via mobile SDKs (iOS, Android, React Native, Flutter), web components and REST APIs, plus lightweight server-side integration, with on-premise or cloud deployment of the ZSM. The company states compliance with FIDO2, PSD2/SCA and FIPS 140-3, and that no biometric data leaves the device and no secrets are stored in the cloud.
Ideem was founded in August 2024 by Toby Rush (CEO), Greg Storm (President), Maranda Manning (VP, Customer Success) and Tim Massey (VP Engineering), spinning out of TripleBlind after a top-five global bank asked for a solution to a specific authentication problem. Rush was previously CEO of EyeVerify, which was acquired by Ant Financial in 2016 and rebranded as Zoloz.
Founding story
According to press coverage of the seed round, Ideem was founded in August 2024 by Toby Rush together with co-founders Maranda Manning, Greg Storm and Tim Massey, spinning out of TripleBlind, another startup Rush was involved with. TripleBlind had been asked by a top-five global bank to address a specific authentication problem and concluded that a separate company and product were required, which made that bank effectively a two-year design partner of Ideem. Rush had earlier been CEO of biometrics company EyeVerify, acquired by Ant Financial in 2016 and rebranded Zoloz. The company frames its founding premise as authentication that proves who a user is without exposing information about them.
Business model
Ideem licenses authentication software to banks, payment platforms and fintechs, delivered as SDKs and APIs with the ZSM deployed on-premise or in the cloud. Pricing is subscription-based per monthly active user rather than per authentication event, with a flat $50/month startup plan for under 10,000 MAU, per-user rates declining from $0.015 to $0.010 per month across tiers up to 9,999,999 MAU, and custom enterprise pricing at 10 million MAU and above. All tiers include unlimited authentications, native app/web/mobile SDKs and free initial user/device registration, and the company offers a 60-day free trial.
Recurring per-monthly-active-user fees with unlimited authentications included, tiered by MAU volume and custom-priced at enterprise scale; a flat monthly fee applies to the smallest tier and a 60-day free trial precedes paid usage.
Traction
The company states it is currently recovering 15% of transactions otherwise lost to redirect drop-off for payment platforms. Press coverage of the seed round reported a top-five global bank as a two-year design partner with a global rollout planned, plus multiple early customers signed in Southeast Asia. Named partners and references include Mula-X in Thailand, whose founder and CEO Lyn Kok is quoted on the site, and an integration with Ping Identity. The company reported it was not actively hiring as of the material reviewed.
Latest developments
Announced partnership with Mula-X to deploy Passkeys+ in Thailand, and an integration with Ping Identity's PingOne DaVinci bringing cryptographic device binding to browser-based authentication and passkeys. The $2.4 million seed round was announced in April 2025.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Ideem targets the gap between consumer-oriented authentication and the requirements of banks, payments and regulated systems, arguing that passwords and OTPs create fraud risk and friction while standard synced passkeys lack device control. Its stated differentiators are FIPS 140-3 certification, MPC-based device binding and audit-ready compliance. Investors describe it as positioned to become payments infrastructure in mobile-first emerging markets.
The company contrasts standard passkeys, which verify only the user and can sync to untrusted devices, with its device-bound approach that cryptographically locks a credential to a trusted device and generates an auditable proof for each authentication. Additional claimed differentiators include a FIPS 140-3 certified MPC module, elimination of app redirects in account-to-account payments, on-device handling of biometrics with no stored credentials, and integration timelines measured in days.
Technology
The Zero-Trust Secure Module (ZSM) is a FIPS 140-3 certified cryptographic module using multi-party computation to bind credentials to a specific device, described as turning a phone into a hardware authenticator. The architecture layers the customer application, the ZSM engine, a device-binding layer and authentication verification producing cryptographic proof of identity plus device, along with tamper-proof audit trails. Biometric enrollment and authentication occur on-device so no biometric data leaves the phone. The stack is FIDO2 compliant and designed to satisfy PSD2/SCA, and is distributed through iOS, Android, React Native and Flutter SDKs, JavaScript/TypeScript/React web components and REST APIs.
Go-to-market
Direct enterprise sales supported by demo bookings, a whitepaper and a self-serve 60-day free trial that routes to a kickoff call, with onboarding described as roughly two hours. Distribution is amplified through identity-stack integrations such as Ping Identity's PingOne DaVinci and through partnerships with payment platforms and banks; the seed round was earmarked for expanding partnerships across digitizing markets, with Endeavor helping make introductions.
Banks, payment service providers, account-to-account and pay-by-bank platforms, digital wallets, BNPL providers, merchants running checkout flows, and fintechs operating under PSD2/SCA or similar regulatory regimes.
Geography
Headquartered in Kansas City, Missouri, United States, with commercial focus on rapidly digitizing markets; early customers in Southeast Asia and a named partnership in Thailand. Investors are described as having offices and investments across Latin America, Africa, the Middle East, India and Singapore.
History
Founded in August 2024 as a spinout of TripleBlind. In April 2025 the company announced a $2.4 million seed round backed by Sovereign's Capital, Quona Capital, Everywhere Ventures, Hustle Fund, Oread Angels, Network Kansas and strategic angels, with proceeds directed at scaling partnerships in rapidly digitizing markets. Subsequent developments include an integration with Ping Identity's PingOne DaVinci to extend cryptographic device binding to browser-based authentication and passkeys, and a partnership with Thailand-based Mula-X deploying Passkeys+.
Risks & controversies
Performance claims on the company's site — 15% recovery of redirect drop-off, 20% recovery from OTP abandonment and a 2.7x reduction in stored-credential fraud risk — are attributed to third-party sources (Tink, Ravelin, unspecified industry research) rather than measured customer outcomes. The business depends heavily on a small number of early design partners and customers, including one top-five global bank, and operates in a market where large identity and payment incumbents also offer passkey solutions.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Ideem went on to found or lead other companies.
Timeline · 4
launches, deals, and filingsIdeem announced a $2.4 million seed round backed by Sovereign's Capital, Quona Capital, Everywhere Ventures, Hustle Fund, Oread Angels, Network Kansas and strategic angel investors, to be used to scale partnerships in rapidly digitizing markets and reduce friction, fraud and cost in mobile payment flows.
$2.4M source ↗
Ideem announced an integration with Ping Identity's PingOne DaVinci to bring cryptographic device binding to browser-based authentication and passkeys.
Thailand-based Mula-X partnered with Ideem to deploy Passkeys+ for device-level transaction trust; Mula-X founder and CEO Lyn Kok is quoted on integration speed and security improvement.
Ideem was founded in August 2024 by Toby Rush with co-founders Maranda Manning, Greg Storm and Tim Massey, spinning out of TripleBlind after a top-five global bank requested a solution that required a separate company and product.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Ideemuseideem.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ideem do?
- Ideem sells device-bound, phishing-resistant passkey authentication for banks, fintechs and payment platforms.
- Who founded Ideem?
- Ideem was founded by Greg Storm, Toby Rush.
- Who are Ideem's investors?
- Ideem's investors include Evolution VC Partners, Quona Capital, Wavemaker Three-Sixty Health, Everywhere Ventures, Hustle Fund, Sovereigns Capital Venture.
- How much funding has Ideem raised?
- Ideem has disclosed $2.4M raised across 1 of its 2 known rounds.