iamproperty
1 known investors
iamproperty provides tools and services for UK estate agents aimed at speeding up and securing property transactions through earlier preparation and better information. It serves the residential real estate agency market.
Also known as iamproperty CRM · iamsold · movebutler
Investors · 1
Company profile
researched Aug 2026iamproperty supplies technology and support services to UK residential estate agencies, positioning its offering as a single ecosystem platform that covers the transaction lifecycle from prospecting through to completion. Its modules can be used together or selected individually, and are accompanied by a service layer the company markets as the "iamproperty Effect".
The product set includes a cloud-based CRM with sales, lettings, property management and accounts functionality; a Marketing Toolkit for lead generation, market data, campaign automation and market appraisals; an onboarding platform (movebutler) combining compliance, legal preparation and surveys; conveyancing options spanning early legal preparation, upfront material information, a managed conveyancer panel or the agent's own conveyancers, and a fast-track "Sale Ready" route; and an online auction service (iamsold). The company also publishes insight content including an Auction Index, whitepapers, success stories and webinars.
Business model
Partner-agent model in which estate agency branches adopt one or more modules of the platform, supported by dedicated experts and a wrap-around service; the company also promotes value-adding services that agents can offer clients to enhance agency revenue.
Traction
More than 7,000 UK estate agency branches are reported as customers; the auction solution is cited as achieving a 95% success rate and 56-day completions on standard properties from receipt of draft contracts.
▸Full profile — market position, technology, go-to-market, geography
Market position
States that more than 7,000 UK estate agency branches use its solutions and describes its auction offering as an alternative to traditional sale methods.
Technology
A cloud-based, modular ecosystem platform integrating CRM, lead generation and market appraisal tools, compliance and legal preparation workflows, conveyancing, and online auction, with automation used in marketing campaigns and client onboarding.
Go-to-market
Direct sales through booked demos and partner-agent relationships, supported by content marketing including blogs, whitepapers, guides, webinars, product updates, videos and a newsletter.
UK residential estate agencies and their branches, across sales, lettings and property management, including agents handling private treaty and auction sales.
Geography
United Kingdom, with lead enquiries segmented by region: North East, North West, Yorkshire, Midlands, South East, London, South West and Wales.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- iampropertyiamproperty.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does iamproperty do?
- UK provider of an integrated software and services ecosystem for estate agents, spanning CRM, onboarding, conveyancing and auction.
- Who are iamproperty's investors?
- iamproperty's investors include LDC.