iamproperty
1 known investors
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IamProperty provides a Competitor Analysis feature within its Marketing Toolkit that helps real estate agents benchmark their performance against local competitors and make data-driven business decisions. The tool tracks metrics like listing inventory, pricing accuracy, time to sale, and cancellation rates to help agents identify market opportunities.
Also known as iamproperty CRM · iamsold · movebutler
Founders & leadership
Investors · 1
Company profile
researched Aug 2026iamproperty supplies technology and support services to UK residential estate agencies, positioning its offering as a single ecosystem platform that covers the transaction lifecycle from prospecting through to completion. Its modules can be used together or selected individually, and are accompanied by a service layer the company markets as the "iamproperty Effect".
The product set includes a cloud-based CRM with sales, lettings, property management and accounts functionality; a Marketing Toolkit for lead generation, market data, campaign automation and market appraisals; an onboarding platform (movebutler) combining compliance, legal preparation and surveys; conveyancing options spanning early legal preparation, upfront material information, a managed conveyancer panel or the agent's own conveyancers, and a fast-track "Sale Ready" route; and an online auction service (iamsold). The company also publishes insight content including an Auction Index, whitepapers, success stories and webinars.
Business model
Partner-agent model in which estate agency branches adopt one or more modules of the platform, supported by dedicated experts and a wrap-around service; the company also promotes value-adding services that agents can offer clients to enhance agency revenue.
Traction
More than 7,000 UK estate agency branches are reported as customers; the auction solution is cited as achieving a 95% success rate and 56-day completions on standard properties from receipt of draft contracts.
▸Full profile — market position, technology, go-to-market, geography
Market position
States that more than 7,000 UK estate agency branches use its solutions and describes its auction offering as an alternative to traditional sale methods.
Technology
A cloud-based, modular ecosystem platform integrating CRM, lead generation and market appraisal tools, compliance and legal preparation workflows, conveyancing, and online auction, with automation used in marketing campaigns and client onboarding.
Go-to-market
Direct sales through booked demos and partner-agent relationships, supported by content marketing including blogs, whitepapers, guides, webinars, product updates, videos and a newsletter.
UK residential estate agencies and their branches, across sales, lettings and property management, including agents handling private treaty and auction sales.
Geography
United Kingdom, with lead enquiries segmented by region: North East, North West, Yorkshire, Midlands, South East, London, South West and Wales.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- iampropertyiamproperty.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does iamproperty do?
- UK provider of an integrated software and services ecosystem for estate agents, spanning CRM, onboarding, conveyancing and auction.
- Who founded iamproperty?
- iamproperty was founded by Ben Ridgway, Jamie Cooke.
- Who are iamproperty's investors?
- iamproperty's investors include LDC.