I Genie

i-Genie.ai is a consumer intelligence platform that applies AI and natural language processing to hundreds of billions of online searches, social conversations, ratings and reviews, and videos in order to produce real-time consumer insights. The company positions the approach as an alternative to traditional primary research methods such as surveys and focus groups, arguing that consumer insight data collection should follow the shift of marketing budgets to digital channels. Data is gathered passively from platforms where consumers are already active, including Instagram, X, Reddit and TikTok.

The platform is organized as a set of applications on a single insights layer: Impact IQ (digital engagement, share of voice and marketing investment impact measurement), CX Bench (product experience benchmarking against competitors), Brand Pulse (brand status tracking versus competitors and brand equity drivers), Trend Spotter (trend detection and separating fads from lasting trends), Innov8 (AI/ML-generated innovation ideas, with a stated reduction of innovation cycle times by 90%), and Presto, a generative AI copilot that answers ad hoc data questions using i-Genie's proprietary data. Presto is described as tying generative AI to secure, bespoke proprietary data to limit hallucinations and to widen access from data analysts to executives without routing requests through data scientists.

The company states that 80% of its team are data scientists and data engineers with consumer packaged goods experience.

Business model

i-Genie sells access to its consumer insights platform and its component applications to brands, offering unlimited seats per product so that entire teams can use the same tools. Prospective customers are asked to schedule a demo or a consultation.

Traction

The website references case studies of companies adopting the platform and states that its insights serve leading brands, without disclosing customer numbers or financial figures.