Hypelab

HypeLab is a Web3-focused advertising network that connects crypto advertisers with a network of crypto-native publishers. The company describes a network spanning more than 200 crypto sites, including exchanges, block explorers, DeFi applications and portfolio trackers, and says it reaches over 20 million wallets across 195 countries.

For advertisers, the platform offers targeting by location, device type, interests and engagement level, as well as targeting based on wallet activity, on-chain behavior and token holdings. Ad formats include banners, native placements and rich media designed for Web3 surfaces such as portfolio dashboards, DEX interfaces and block explorers. The company also markets algorithmic real-time campaign optimization and smart bidding aimed at lowering cost per acquisition, plus real-time reporting dashboards that report wallet-level conversions and on-chain actions and allow breakdowns by country or asset.

For publishers, HypeLab provides an SDK described as installable in a few lines of code, demand from Web3 brands bidding on inventory, and flexible payouts in stablecoins or fiat. Public case studies on the site cover MetaMask (MetaMask Portfolio launch, cited at $70 per transacting user) and CoW Protocol (cited as a 4x reduction in customer acquisition cost using wallet-targeted ads).

Founding story

The Block reported that HypeLab was founded in part by Ed Weng, a former Google product manager with a background in digital advertising. Joe Kim is identified as CEO in the same coverage and as a founder in the Outlier Ventures portfolio listing.

Business model

HypeLab operates a two-sided advertising network. Advertisers — typically Web3 companies, DeFi protocols and NFT projects — buy campaigns targeted at crypto users, while publishers integrate a lightweight SDK to monetize their traffic. Publishers can be paid in stablecoins to a wallet or in fiat to a bank account, and the site states there are no platform fees for publishers.

Advertising revenue generated by selling campaign inventory to Web3 advertisers, with revenue shared with publishers in the network; the company states publishers pay no platform fees and can be paid in stablecoins or fiat.

Traction

Company-reported figures include more than 1 billion monthly ad requests, 2,500+ ad campaigns run, more than 20 million wallets reached, 195 countries reached and 200+ publishing partners. In August 2023 the company said it had helped more than 50 companies acquire new Web3 users. Case studies cite MetaMask and CoW Protocol as advertisers.

Latest developments

The most recent dated development in the available material is the August 2023 $4 million seed round led by Shima Capital and Makers Fund. Current company materials describe over 1 billion monthly ad requests, 2,500+ campaigns run, 20 million+ wallets reached and 200+ publishing partners.