Humanz
Tel Aviv, IL · Founded 2017 · 216 employees on LinkedIn · 3 known investors
Humanz operates an AI-powered platform combining organic influencer advocacy programs with paid/performance media, letting brands discover, manage, contract, pay, and measure creators in one workflow. It serves marketing teams and creators, offering creator ads, white-labeled communities, AI-generated ad variants, landing pages, and full-funnel attribution.
Also known as Humanz.ai
Founders & leadership
Humanz was founded in 2017 by Liav Refael Chen and Roi Emanuel Naaman.
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026Humanz operates an AI-powered platform for the creator economy that brands and agencies use to manage the full creator lifecycle. The platform consolidates functions typically spread across multiple vendors: creator discovery and vetting, campaign management, briefing and content approval workflows, contracts and payments, and real-time performance analytics, including measurement of attributable sales and ROI. The company frames its product as two connected engines: an "advocacy" engine for organic, long-term creator and community relationships, and a "performance" engine that turns creator content and whitelisted creator profiles into paid media across Meta, TikTok, Google, YouTube and AppLovin. An AI layer marketed as Humanz+ supports research and brief generation, creative concepting, creator casting with predicted performance scores, content production, media buying and conversion-rate optimisation.
Alongside the marketer-facing platform, Humanz runs a creator-side mobile app (iOS and Android) through which creators discover campaigns, apply to briefs, view brand guidelines and contracts, track live views, engagement, clicks and conversions, and monitor affiliate earnings. Other capabilities include bulk creator payments from a single transaction, digital contract templates, rights clearance and account whitelisting, AI-generated creative variants for A/B testing, custom creator-matched landing pages, and white-labeled private creator communities for a brand's fans, customers or staff. Attribution is offered across Shopify, Amazon, TikTok Shop, Adjust, AppsFlyer and GA4, including measurement of the media halo across those channels.
The company states it maintains ethical AI practices and supports creator rights through transparent compensation and creator data ownership, and describes its creator dataset as permission-based and verified through actual collaborations rather than scraped profiles, with talent managers included in workflows.
Founding story
Humanz was founded in 2017 by Liav Refael-Chen (President), Roi Naaman (COO), Kobi Dalal (CPO), Eliran Moyal (CTO) and Shmuel Goldfarb.
Business model
Humanz licenses its platform and pairs it with varying degrees of service. Three engagement models are offered: fully managed growth, in which Humanz runs a client's advocacy and performance programs end to end through its own team or partner network; an embedded team model, in which Humanz builds and trains a dedicated in-house creator marketing team that runs on the platform before handing over; and a self-serve model in which clients license the software and run campaigns themselves with optional support. The platform also processes creator contracts and payments, and supports affiliate and creator-commerce arrangements.
Revenue derives from platform licensing and managed/embedded service engagements around creator advocacy programs and paid performance media buying, with creator payments and affiliate commissions handled inside the platform.
Traction
The company reports 250% year-over-year revenue growth, support for more than one million creators, and millions of facilitated collaborations generating hundreds of millions of dollars in attributable sales. Platform pages cite 500,000+ verified creators, 15 million+ influencer collaborations and $587 million in total sales driven, while the homepage cites 250,000+ creators, 500+ brands, 30+ markets and languages, and a 4.5x average ROAS. Reported performance benchmarks include 13% lower average CPA when running from creator handles versus brand handles, 22% higher conversion rate on creator landing pages, and 3-5x more creative output through AI iterations.
Latest developments
On 18 December 2025 Humanz announced the $15 million raise together with the acquisitions of Ubiquitous (co-founded and led by CEO Jess Flack Wilson) and Bambassadors (co-founded and led by CEO Oded Farkash), stating the deals deepen its U.S. presence and add UGC and paid-social performance infrastructure. The company said it is accelerating its AI roadmap and pursuing at least three additional acquisitions in early 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Humanz positions itself as an operating system for the whole creator economy lifecycle rather than a talent agency or single-purpose marketing tool, differentiating on combining organic advocacy and paid performance in one platform against point tools and in-house builds. It is described as one of the companies driving consolidation in influencer marketing, a market cited at $250 billion.
Stated differentiators are the combination of advocacy and performance media in a single platform; attribution across web, marketplace and in-app channels; AI that compounds across campaigns; permission-based, verified creator data with talent managers supported in workflows; Partnership Ads run at scale from thousands of whitelisted creator profiles rather than only brand handles; and a service range from fully managed to self-serve.
Technology
Proprietary AI operating as a continuous learning loop that connects a brand's commerce and attribution data, its creator roster and ad platform accounts. Components include AI-driven creator discovery and ranking with predicted performance scores, automated brief and creative concept generation, automatic generation of multiple hooks, CTAs and edits per video for simultaneous A/B testing, media buying automation, and full-funnel attribution from impression through visits, add-to-cart, checkout and purchase. Integrations span Meta Ads Manager, TikTok Ads Manager, Google Ads, AppLovin, TikTok Shop, Amazon Store, Shopify, Adjust, AppsFlyer and GA4. Bambassadors adds APIs and AI for testing and scaling user-generated content across paid social.
Go-to-market
Humanz sells to growth and marketing teams via demos and "growth plan" consultations, and expands through agency partnerships, including white-label or co-delivered arrangements for agencies serving their own clients. It also grows by acquisition, having bought Ubiquitous and Bambassadors in December 2025 with at least three further acquisitions stated as planned for early 2026. A creator-facing mobile app supports supply-side acquisition of creators.
D2C brands scaling paid acquisition, global enterprises running multiple brands and markets on a governed platform, and agencies delivering creator marketing for clients. Named clients include Google, GroupM, L'Oréal, McDonald's, Nestlé, Omnicom, P&G, Unilever and Zara.
Geography
Headquartered in Tel Aviv, Israel, with expansion across Europe, Latin America, South Africa, the Middle East and the United States; the U.S. is described as its primary growth market, and the company has New York offices. The platform covers 30+ markets and languages.
History
Founded in 2017, Humanz raised a $5 million Series A for its AI-based influencer marketing platform and later appointed Liran Liberman as CEO. In December 2025 it announced a $15 million funding round backed by existing high-profile investors and new institutional funds, bringing total capital raised to $32 million, and simultaneously acquired Ubiquitous, a U.S.-based creator network with enterprise brand relationships, and Bambassadors, a performance-driven creator marketing technology company. Proceeds were designated for AI infrastructure and further acquisitions, with at least three more planned for early 2026.
Risks & controversies
Growth strategy depends on integrating multiple acquisitions in short succession and on continued consolidation in influencer marketing. Several headline performance figures (ROAS, sales driven, CPA and CVR improvements) are company-reported and differ between company pages, including creator-count figures cited as both 250,000+ and 500,000+.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsHumanz acquired Bambassadors, a performance-driven creator marketing company with UGC and paid-social technology, APIs and AI for testing, analyzing, optimizing and scaling creator content across paid social channels.
Humanz acquired Ubiquitous, a U.S.-based influencer marketing company bringing a large creator network, enterprise brand relationships and experience operating large influencer budgets, strengthening Humanz's U.S. footprint.
Humanz announced a $15 million funding round backed by previous high-profile investors and new institutional funds, bringing total funds raised to date to $32 million. Proceeds are earmarked for AI product investment and at least three additional acquisitions planned for early 2026.
$15M source ↗
Liran Liberman serves as CEO of Humanz and announced the December 2025 funding round and acquisitions.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Humanzhumanz.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Humanz do?
- Humanz is an AI-based operating system for creator marketing, combining influencer advocacy programs with paid performance media.
- Who founded Humanz?
- Humanz was founded by Liav Refael Chen, Roi Emanuel Naaman in 2017.
- Who are Humanz's investors?
- Humanz's investors include Stardom.
- Where is Humanz headquartered?
- Humanz is headquartered in Tel Aviv, IL.