Hue was founded by Janvi Shah, Nicole Clay, Sylvan Guo in 2021.

Who are Hue's investors?

Hue's investors include Fika, Glasswing Ventures, The MBA Fund, Underscore VC.

Where is Hue headquartered?

Hue is headquartered in San Francisco, US.

Hue

San Francisco, US · Founded 2021 · 35 employees on LinkedIn · 4 known investors

Find your way into Hue

794 people in our graph share verified history with the Hue team — schools, employers, funds. One of them is your warm intro.

Pascual Cortes-Monroyunlockedknows Nicole Clay · together at Amherst College (overlapped)

×5knows the team · via Amherst College

×4knows the team · via Harvard Business School

×2knows the team · via Airbnb

Hue provides an AI-powered platform for brands and retailers to manage, optimize, and merchandise user-generated video content across their ecommerce experiences. The platform automatically ingests videos from social platforms, ranks them by performance, and enables shoppable video modules that drive conversion and discovery through search and AI.

AI & Machine Learning E-commerce Marketing Tech

Founders & leadership

Hue was founded in 2021 by Janvi Shah, Nicole Clay, and Sylvan Guo.

Janvi ShahinCo-Founder & CEO

Nicole Clay inCo-Founder & Chief Marketing Officer @ Hue.Nicole Clay is a founder of Hue, an AI-powered platform for video commerce that helps brands and retailers optimize user-generated video content across ecommerce channels. She is a Harvard Business School graduate with prior experience in video technology and retail.

Sylvan Guo inCo-Founder & Chief Operating OfficerBefore co-founding the company in 2020, Sylvan managed growth and analytics at Tubi and spent four years as a strategy consultant at Accenture. He began his career on Airbnb's finance team, working on special projects from 2012 to 2015.

Investors · 4

FikaCulver City · $1M – $10M

Glasswing VenturesBoston · $100K – $5M

The MBA Fund

Underscore VCBoston

Competitors · 1

by search overlap

hue noir12 shared keywordsHue Noir is a beauty brand that develops and sells makeup and skincare products, including foundation, lipsticks, and lip care, formulated especially for people of color. The products are cruelty-free, oil-free, and formulated with natural ingredients.

Companies competing with Hue for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Why We Invested in Hue: Powering the Future of Video Commerce | Underscore VCunderscore.vc · Feb 2026

Frequently asked questions

What does Hue do?: Hue provides an AI-powered platform for brands and retailers to manage, optimize, and merchandise user-generated video content across their ecommerce experiences. The platform automatically ingests videos from social platforms, ranks them by performance, and enables shoppable video modules that drive conversion and discovery through search and AI.
Who founded Hue?: Hue was founded by Janvi Shah, Nicole Clay, Sylvan Guo in 2021.
Who are Hue's investors?: Hue's investors include Fika, Glasswing Ventures, The MBA Fund, Underscore VC.
Where is Hue headquartered?: Hue is headquartered in San Francisco, US.