HOWSER

HOWSER (하우저, corporate entity 주식회사 하우저) operates what it calls a "furniture cloud infrastructure service": an IT platform combined with nationwide physical logistics for the furniture industry in South Korea. Its service lines cover international forwarding of imported furniture, warehousing (inbound/outbound and inventory management), delivery and installation/assembly, small-parcel 3PL shipping, and furniture repair (A/S). The stated aim is to resolve logistics and value-chain problems faced by small and mid-sized furniture makers, who otherwise must coordinate forwarding, storage, inspection, on-site measurement, installation and repairs separately.

On the installation side, HOWSER runs specialised furniture installation crews — roughly 100 teams nationwide per its site — and offers two-person or one-person installation, pickup of goods from logistics centres, on-site measurement (실측) services, next-day installation including Jeju, and Sunday nationwide installation. Customer-facing process management includes "happy call" scheduling confirmation, KakaoTalk-style notification messages, real-time lookup of installation results and site photos once the technician files them in a driver app, and post-service customer evaluation. Billing to seller clients is settled monthly rather than per job, and storage is charged pro rata by day for the space used.

HOWSER provides separate web and mobile applications for client companies ("사장님" app) and for installation technicians ("기사님" app, Android only with iOS stated as in preparation), the latter surfacing site information, product details and route setting. Membership on the platform is divided into selling-company members who register delivery and measurement requests and delivery-company members who execute them. The A/S business currently covers sofas only, with published turnaround ranges for leather/fabric replacement, cushion reinforcement, stitching, non-woven fabric replacement and frame, spring or filling repairs, handled by a dedicated team at the Anseong centre.

Business model

HOWSER acts as an outsourced logistics and installation layer for furniture sellers, operating directly-run logistics centres plus a network of contracted installation technicians, and coordinating both sides through its own software. Furniture brands and retailers register delivery, measurement, storage or A/S requests on the platform; delivery/installation partners registered as "delivery company members" carry them out. It also performs installation on behalf of large retail and e-commerce channels.

Fees are charged for the individual services used: storage is billed pro rata per day for the space occupied, parcel/3PL quotes reflect volume (CBM) and weight, A/S is quoted per job with materials and parts billed separately from stitching work, and installation clients are settled on a monthly cycle rather than per delivery.

Traction

Company history cites 200 cumulative furniture-company clients reached in June 2019 and roughly 100 specialised installation teams nationwide. It has been contracted for furniture installation by Coupang, SSG, E-mart, E-mart Traders and Naver's NFA and arrival-guarantee programmes.

Latest developments

In September 2024 HOWSER expanded its directly operated warehousing with the Anseong Arenas logistics centre, and in October 2024 it began operating with Naver's seller-designated arrival-date guarantee service.