HomeTouch
Founded 2015 · 65 employees on LinkedIn · 4 known investors
HomeTouch operates a UK-based online marketplace that links families seeking home care with self-employed carers, with a focus on dementia and other neurodegenerative conditions. Care seekers can search by location, filter by relevant caregiving experience, view carers' video profiles, and read reviews from previous clients.
Also known as Hometouch · HomeTouch · myhometouch
Founders & leadership
HomeTouch was founded in 2015 by Jamie Wilson.
Investors · 4
Also in the syndicate · 2
Company profile
researched Aug 2026Hometouch is a UK home-care company that arranges live-in care for older and clinically complex adults, with a particular focus on dementia including Alzheimer's disease, vascular dementia and Lewy body dementia. Families search for carers by postcode and filter by language, skills, interests and experience, review carer video profiles and previous client reviews, and manage contracts, care plans and a care journal through an online dashboard known as the care hub.
The company offers two service models. Its managed, regulated service includes clinical oversight from an in-house nursing team, personalised care plans, ongoing support from dementia specialists and 24/7 care coordination, and is registered with and regulated by the Care Quality Commission. Its introductory service, which began in 2015, helps families find and vet a carer whom they then engage directly; because Hometouch does not manage care delivery, care plans or rotas under this model, it falls outside CQC regulation. Carers work on a self-employed basis, set their own hourly rates subject to a £10/hour minimum, and are vetted through ID, qualification and DBS checks, face-to-face interviews assessed against five criteria, scenario testing and reference checks. All carers receive in-house dementia training.
Earlier descriptions of the business emphasise the marketplace model: an online platform connecting people purchasing care for family members with nearby self-employed carers, plus a carer app for responding to job enquiries and a monitoring suite covering task logging, punctuality, geoverification and time spent at each care visit.
Founding story
Founder Dr Jamie Wilson (Doctor James Matthew Wilson) trained in medicine, worked in emergency medicine and psychiatry in Melbourne and then in psychiatry in London before leaving the NHS career track and attending London Business School. Focusing on early dementia, he first built a product for remote care of relatives with cognitive impairment, raising money through an early-stage accelerator and attempting to sell to NHS organisations and large social care providers during 2013 and the first half of 2014, which proved difficult. In June 2014 the company raised further funding and pivoted to a marketplace for care connecting families with self-employed carers, launching in December 2014. Wilson has said he founded Hometouch after seeing people admitted to hospital for issues that could have been prevented with the right support at home.
Business model
Hometouch operates a two-sided care service: an introductory marketplace in which families contract directly with self-employed carers found and vetted through the platform, and a fully managed, CQC-regulated service with clinical oversight, care planning and 24/7 coordination provided by the company's nursing team. The platform handles matching, contract management, escrow-held payments and billing.
On the marketplace model, Hometouch takes a 20% commission (including VAT), described as an introductory fee, from the carer's stated hourly rate for the duration of the contract and any subsequent contracts with that carer. Clients pay in advance via credit/debit card or direct debit, with funds held in a third-party escrow account and released to the carer weekly.
Traction
The company reports supporting more than 1,000 families and delivering approximately 50,000 hours of care per month. After launching the marketplace in December 2014, the founder described weekly growth of around 20% in early 2015; by mid-2016 the service covered every London borough and was expanding nationwide. It holds a 'Good' CQC rating and 2024 Home Care Awards recognition.
Latest developments
The company now markets a nurse-led, CQC-regulated live-in care service alongside its introductory model, works with NHS Integrated Care Boards, hospital discharge teams and case management companies to arrange care within 24–72 hours, and reports more than 1,000 families served and 50,000 care hours delivered monthly. Its clinical team is led by founder and Clinical Director Dr Jamie Wilson with Dimple Chandarana as Head of Clinical Governance and Charlotte Jackson as Clinical Manager, and it received a Home Care Awards 2024 win for live-in care expertise and a high commendation for mental health and dementia expertise.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Hometouch positions itself as one of the few UK live-in care agencies with a clinical founder, combining a doctor-founded and nurse-led clinical team with a digital carer-matching platform. In 2015 the founder described the company as the first player seriously addressing the UK care market with a digital platform of this kind. It is rated 'Good' by the CQC and won Best for Live-in Care Expertise at the Home Care Awards 2024.
Differentiators cited by the company include a founder who is an NHS psychiatrist specialising in dementia, care plans created and reviewed by an in-house clinical team, in-house dementia training for all carers, above-industry-average carer pay, one-to-one dedicated live-in carers, and a choice between a CQC-regulated managed service and a lower-cost introductory model. External coverage noted that the model aimed to raise carers' hourly income by around 75% and to give families greater pricing transparency.
Technology
Hometouch runs an online platform on which families search carers by postcode and filter by language, skills, interests and experience, view video profiles and reviews, and manage care plans, contracts and a care journal in a care hub dashboard. Carers use an app to respond to job enquiries; the system has included monitoring tools for task logging, punctuality, geoverification and time spent at care visits, alongside secure online payments held in escrow.
Go-to-market
The company sells direct to families through its website and phone-based care advisers, offering a free no-obligation consultation and matching within 24–72 hours, with families reviewing two to three carer profiles before choosing. It also maintains a partnerships channel aimed at healthcare professionals and referrers such as ICBs, hospital discharge teams and case managers. Following its 2016 funding round the company said it would invest in performance marketing and product development.
Families arranging live-in or hourly home care for elderly relatives, particularly those living with dementia or requiring complex care, alongside institutional referrers including NHS Integrated Care Boards, hospital discharge teams, case management companies, case managers, discharge officers and charities.
Geography
United Kingdom, headquartered in London. Coverage expanded from every London borough in 2016 to nationwide UK service.
History
Sources give differing founding dates: FinSMEs reports the company was founded in 2011 by Dr Jamie Wilson, while the company's own site states it was founded in 2015 and has cared for families across the UK since that year. An earlier product aimed at remote monitoring of people with cognitive impairment was taken to market in 2013–2014 before a pivot in June 2014 to a care marketplace, which launched in December 2014. The introductory care model began in 2015. The company raised £700,000 led by Global Founders Capital in July 2016, following an earlier undisclosed round from Passion Capital and a £250,000 UK government R&D grant, taking total funding to £1.75m. It subsequently added a CQC-regulated managed service with an in-house clinical team.
Risks & controversies
Sources note the structural difficulty of selling into the NHS and large social care providers, which prompted the company's early pivot. The introductory service model sits outside CQC regulation because the company does not manage care delivery, care plans or rotas, leaving clients to contract with and take responsibility for self-employed carers, who must cover their own travel and expenses.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsHometouch's managed care service is registered and regulated by the Care Quality Commission and is rated 'Good'; its introductory model, launched in 2015, sits outside CQC regulation because the company does not manage care delivery, care plans or rotas.
Hometouch was named winner for Best for Live-in Care Expertise at the Home Care Awards 2024, and also received a High Commendation for Mental Health & Dementia Expertise.
HomeTouch raised £700,000 in a round led by Global Founders Capital with participation from Passion Capital and angel investors, bringing total funding to £1.75m. Proceeds were earmarked for nationwide expansion, performance marketing and product development.
Since launching in early 2015 the company grew to cover every London borough and began expanding nationwide.
The company received a £250,000 grant from the UK government for research and development, contributing to its £1.75m total funding to date.
The marketplace connecting care purchasers with self-employed carers, including tools for contract management, payments and billing, was launched in December 2014.
Founder Jamie Wilson said the company raised further money in June 2014 and changed focus, building a marketplace connecting families purchasing care with self-employed carers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- HomeTouchmyhometouch.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does HomeTouch do?
- UK live-in care provider founded by an NHS dementia psychiatrist, matching families with vetted carers.
- Who founded HomeTouch?
- HomeTouch was founded by Jamie Wilson in 2015.
- Who are HomeTouch's investors?
- HomeTouch's investors include 500 Global, Dreamcraft.