Holos

Market position

Holos positions itself in immersive/spatial technical training and physical-process data capture, claiming to offer the first and only application that allows training content to be created entirely on the Apple Vision Pro without a separate device. Its defense traction, with USAF users at Luke Air Force Base and validated Air Force contracts, is its primary reference base.

Authoring occurs fully on-device on Vision Pro with an interface the company compares to building a slide presentation, so customer instructors own and update content without an external vendor or long curriculum cycles. The pairing of a capture layer that structures real workflow demonstrations with a delivery layer for immersive training is presented as a single loop serving both human trainees and robotic/AI systems.

Technology

The platform runs on Apple Vision Pro and visionOS, built on a codebase developed over roughly 12 months with Unity and Swift engineering. It relies on the headset's built-in hand and eye tracking for controller-free, hands-first interaction and passthrough so trainees see their real environment alongside virtual assets. Training modules are authored entirely on-device, combining photos, video, text and 3D models into immersive stages, with AI used to generate structured courses from skill libraries. Capture ingests demonstrations via audio interview, video, AR glasses or Vision Pro and converts them into structured, quantified process data intended for embodied AI and robotics training; the company argues textual data available for LLM training exceeds spatial 3D data useful to robotics by a factor of about 120,000 to 1.

Go-to-market

Direct engagement with government and enterprise buyers ("talk to the founders," demos and pilot trials), federal contracting vehicles such as AFWERX/AFVentures SBIR awards and five-year AETC Basic Ordering Agreements, partnerships with Scale AI and accelerator programs (Techstars Space, SmartCityX), and self-serve distribution of the app through the visionOS App Store.

Defense and government training organizations (U.S. Air Force units including Edwards AFB, Luke AFB, AFRL and AETC), enterprises with maintenance-heavy or process-intensive physical work, and individual consumers who download the Vision Pro app.

Geography

Headquartered at 228 State St., Madison, Wisconsin, with team members distributed across the United States. Customer deployments cited are U.S. Air Force sites including Edwards AFB (California) and Luke AFB (Arizona). The company participated in the Techstars Space Accelerator in Los Angeles and in Japan's SmartCityX program, which offered access to corporations including Japan Airlines, Suzuki and JR East.

History

After its 2016 founding in Madison, Holos won its first U.S. Air Force contracts in 2019 through AFWERX — a $50K Phase I followed by a $750K Phase II with Edwards Air Force Base, totaling over $800K — and began adapting its authoring tools to military training requirements. In 2020 it joined the Techstars Space Accelerator in Los Angeles, whose program partners included the U.S. Space Force, NASA JPL, SAIC and Lockheed Martin, and through which it assembled its advisory board and investor group. In 2021 it received two competitive five-year USAF Basic Ordering Agreements through AETC. In 2022 it was accepted into the Japan-based SmartCityX program. In 2023 it received a Tactical Funding Increase (TACFI) tied to work with Luke Air Force Base, and in December 2024 an AFWERX Phase II SBIR contract of $1.25M associated with the Air Force Research Laboratory and Scale AI. In October 2025 the company released Holos Platform 2.0 after roughly 18 months of rebuilding, including a new brand identity, a native visionOS app and the Capture product.

Risks & controversies

Performance figures such as the 75% development-time reduction, the 83% user-preference statistic and the $3.5M+ in validated contracts are company-reported. The TACFI award is described as $1.8M in the company's 2023 announcement and as $1.56M on its team page. Revenue is concentrated in U.S. Air Force programs, and the core delivery product depends on Apple Vision Pro hardware adoption.