Hololink

Hololink is a Copenhagen, Denmark company that builds browser-based augmented reality (WebAR) and WebXR experiences. Its core product is the Hololink Editor, a no-code, drag-and-drop tool for creating interactive AR and XR scenes that are published to the web and opened on iPhone and Android devices via a link or QR code, without an app download. Alongside the self-service editor, the company offers creative and campaign services, designing and developing custom WebAR games and experiences for retail stores, museums and education.

The platform's capabilities include advanced surface (world) tracking, image tracking, multi-image tracking of 10-20 images, GPS-triggered activations, 360-degree scenes, animation, custom 3D shape creation, chroma key, occlusion, annotations, soundtracks and sound effects, an interface editor for buttons and text, and view/duration statistics for published experiences. Pricing is described as fixed and transparent with unlimited views. Published use cases span customer loyalty games, AR portals, treasure hunts, interactive packaging, art and creative communication, events and gamification, training and education, e-commerce product visualisation, and tourism and museums. The company's registered CVR/VAT number is DK-40261117 and it operates from Ved Stadsgraven 9, 2300 København S.

Founding story

Hololink was founded in Copenhagen in 2019 by Lucas Nygaard and Dennis Christensen. The founding team combines advertising design and tech entrepreneurship with a physics background and more than a decade of AR and VR work across games, museums and advertising. The company frames its origin in long-running experience across successive immersive technology cycles, from Magic Leap and HoloLens to Oculus Rift and Apple Vision Pro.

Business model

B2B. Hololink combines a subscription-style self-service software product — the Hololink Editor, available on a free trial with fixed, transparent pricing and no additional charges for views — with project-based creative services in which its team designs and builds custom AR campaigns and experiences for clients, which clients can subsequently update themselves in the editor.

Revenue comes from editor subscriptions sold at fixed, transparent prices with unlimited views and no per-view fees, following a free trial, plus fees for custom-built AR experiences and campaigns quoted per project.

Traction

The company reports more than 10,000 Hololinks launched worldwide and over two thousand users across 80+ countries, with a stated 300% increase in its user base since November. Referenced customers and projects include the City of Copenhagen and Copenhagen Visitor Center (a UNESCO World Capital of Architecture AR activation reported at over four minutes average dwell time), and the Experimentarium science centre. Support is rated 4.5 stars on Capterra.

Latest developments

Recent positioning emphasises in-store immersive games for retail, in which shoppers use their smartphones to explore a store, catch virtual products, join treasure hunts and unlock rewards to drive engagement, footfall and loyalty. The team now includes Niels Østergaard as CEO and Creative Director, previously Creative Director at Purple Scout and Adesso Denmark, alongside PM Jens Marsling Bäckvall and senior developer/designer Rasmus Rune Andersen.