HitPay

Market position

Positions itself as an all-in-one, SME-focused alternative to fragmented payment tools in Southeast Asia, emphasising local payment-method coverage where digital wallets and QR dominate; a third-party report characterises it as a full-stack payments infrastructure platform for growing APAC businesses regulated in six jurisdictions.

Single sign-up access to local wallets and QR schemes alongside cards, omnichannel consolidation into one dashboard and one daily payout, no monthly fees or terminal rental, no-code setup with plugin installation described as under ten minutes, and cross-border acceptance with no FX markup for payers and stated margin gains of more than 0.5% versus international cards.

Technology

A unified payments stack exposing one REST API for cards, QR, e-wallets and cross-border payments, integrated with processors including Stripe and Adyen (Adyen terminal and Adyen QR support), NFC tap-to-pay on Android and Tap to Pay on iPhone, Bluetooth printer and cash-drawer connectivity, multi-currency checkout and automatic currency conversion, plus two-factor authentication and business PIN controls.

Go-to-market

Self-serve online sign-up (including Google sign-up) supported by a contact form and support desk, distribution through e-commerce plugin marketplaces (Shopify, WooCommerce, Wix), accounting-software integrations, iOS and Android apps for POS and remote payments, and a developer API for technical merchants.

Small and medium-sized businesses and growing enterprises that sell online, in physical stores or via social media, spanning e-commerce, travel, food and beverage, retail, hospitality and B2B services; only registered businesses are accepted.

Geography

Headquartered in Singapore. At the 2022 Series A the company said it was live in Singapore, Malaysia, Hong Kong, Australia, New Zealand, Canada, the US, the UK, Europe and the UAE. The current site cites 10+ supported countries including Singapore, Malaysia and the Philippines, with cross-border acceptance covering payers from Indonesia, the Philippines, Vietnam, China, Thailand, India and Malaysia; the contact page notes sign-ups from over 100 countries.

History

Founded in 2016 and established in Singapore. The company raised a US$15.75 million Series A announced on 31 May 2022, led by Tiger Global with returning investors Global Founders Capital and HOF Capital, following earlier backing from those investors and, per a third-party listing, Y Combinator. Product scope expanded from payment acceptance to POS hardware, invoicing, recurring billing and cross-border QR acceptance.

Risks & controversies

Public App Store reviews include complaints of abrupt account blocking, withheld funds and mass transaction refunds on fraud grounds, and of unresponsive customer support over multi-week periods; the iOS rating is 3.8 from 36 ratings. Reported funding figures are inconsistent between the company's 2022 Series A announcement (US$15.75m) and a March 2026 third-party listing ($15.8m total funding), making the current capitalisation unclear. Dependence on third-party processors such as Stripe and Adyen and on regulatory licences in multiple APAC jurisdictions are further structural exposures indicated by the sources.