Highstreet Entertainment
8 known investors
Highstreet is a game studio building a big-budget VR MMORPG that combines virtual reality gameplay with crypto-enabled digital and phygital goods purchasable with its HIGH token. It develops the game for players on browser and Oculus Quest platforms, delivering content iteratively to its community.
Also known as Highstreet · Highstreet World
Founders & leadership
Investors · 8
Company profile
researched Aug 2026Highstreet operates "Highstreet World," a metaverse environment that combines retail commerce with gameplay. Its public site presents the platform as a blend of shopping and gaming intended to support what it calls meta-lifestyles across a multifaceted virtual world.
The platform includes a marketplace offering in-game items as well as "phygital" products that pair digital assets with real-world goods, and Highstreet Homes, a virtual real estate offering that lets users own and personalize spaces within the world. Branded items appear in the marketplace, including an Animoca All-Terrain Trailer. A HIGH token functions as the in-game currency of the Highstreet World ecosystem and is used to purchase assets; the site directs users to obtain it on exchanges including Binance and Coinbase. Highstreet also runs a staking program with a portal where participants retrieve their "seeds," and maintains community channels for players.
Business model
Highstreet sells digital in-game items, phygital products and virtual real estate through its marketplace, with the HIGH token serving as the in-game currency used to purchase assets within the Highstreet World ecosystem.
Sales of in-game items, exclusive phygital products and virtual real estate through the Highstreet marketplace, transacted within an ecosystem in which the HIGH token is the in-game currency.
Latest developments
Highstreet's site notes that its staking period has concluded, directing participants to their portal pages to retrieve seeds, and markets Highstreet Homes as available for move-in alongside marketplace items such as an Animoca All-Terrain Trailer.
▸Full profile — technology, go-to-market
Technology
The platform is built around a metaverse world with virtual real estate and in-game items, and a blockchain-based token, HIGH, that is held in wallets and traded on cryptocurrency exchanges. It has also operated a token staking program tied to user portals.
Go-to-market
Highstreet reaches users directly through its website and marketplace, promotes token acquisition via major exchange listings, and cultivates an online player community that it invites users to join.
Consumers and players interested in metaverse experiences, virtual goods and real estate, and brand-linked phygital products, as well as holders of the HIGH token.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 5
primary sources listed
- Highstreet Entertainmenthighstreet.market · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Highstreet Entertainment do?
- Highstreet is a metaverse platform blending retail and gaming, with in-game items, virtual real estate and the HIGH token.
- Who founded Highstreet Entertainment?
- Highstreet Entertainment was founded by Travis.
- Who are Highstreet Entertainment's investors?
- Highstreet Entertainment's investors include Animoca Brands, Binance Labs, HTC, Jump Capital, Mechanism Capital, Palm Drive Capital, Draper Dragon, Emoote.