Hero

Hero is a consumer mobile application positioned as a "Daily Assistant" that consolidates calendar events, to-dos and tasks, notes, habits and goals, grocery lists, weather and AI search into a single feed, so users do not need to switch between separate single-purpose apps. The product is built by MagicX Inc. and distributed on iOS, with an Android sign-up waitlist on the website.

Core features include a Daily Brief summarizing the day's events, to-dos, weather, clothing suggestions, personalized news and a quote; "Can't Miss" notifications that can play a sound even when the phone is in Silent or Do Not Disturb mode; real-time two-way sync with Google Calendar, Apple Calendar (iCloud) and Outlook; automatic ingestion of Siri-created Apple Reminders and Apple Calendar events; natural-language voice input that converts phrases into structured events and tasks; photo/screenshot-to-text capture that routes extracted content into notes, to-dos or calendar entries; AI note helpers ("Suggest" and "Categorize"); and AI grocery lists that auto-categorize items by aisle and can be ordered through Instacart. Collaboration features let users share calendar availability, tasks, notes and habits with partners, family, friends or teammates, with commenting, real-time chat and accountability texts when a shared habit is missed. A feature called Actions surfaces timely, swipeable suggestions such as birthday and anniversary reminders, nudges when tasks or habits fall behind, and alerts about sudden weather changes. Weather data inside the calendar is drawn from Apple Weather using the device's local ZIP/postal code.

Founding story

According to a review published on the company's website, Hero's founders are former Meta employees in Silicon Valley who left their jobs to build a productivity app they felt was missing.

Business model

Hero is distributed as a free consumer mobile app whose core features — calendar, to-dos, notes, habits, grocery lists and weather — the company states will remain free with no ads or paywalls. Monetization comes from an optional premium tier called SuperHero, which unlocks advanced capabilities such as SuperAlerts (lock-screen notifications) and 5% cash back on grocery orders placed through Instacart from a Hero grocery list.

Freemium: a free core app supported by an optional SuperHero subscription tier, plus a grocery ordering integration with Instacart that offers SuperHero users 5% cash back.

Traction

The company's website states the app is used by 300,000+ people (features and about pages) and 500,000+ people (homepage) worldwide, with a 4.9 App Store rating; an August 2025 article on the company site cited a 4.8 App Store rating. The team is described as eight people.