Hera

Hera is a care management company that assigns families a dedicated senior care expert, which it calls a "Hero," to coordinate the non-clinical aspects of an aging parent's healthcare. Heroes are described by the company and press coverage as experienced registered nurses and licensed social workers with geriatric backgrounds, including experience in hospital social work, palliative care, home health, discharge planning and hospice. Their scope of work includes finding and vetting doctors and specialists, preparing for and coordinating appointments across providers, managing paperwork, medication oversight (including arranging blister packs with local pharmacies), arranging in-home services such as occupational therapy, physical therapy and podiatry, sourcing safety equipment and assistive devices, handling insurance appeals and long-term care insurance questions, advocating for additional covered home care hours, and supporting Medicaid applications and managed long-term care (MLTC) enrollment. Heroes also connect families to community benefits and programs such as Meals on Wheels, SCRIE, Access-A-Ride, SNAP and HEAP.

The service is delivered under Original Medicare coverage; the company states 90% of clients pay $0 out of pocket. Onboarding follows a defined sequence: a complimentary consultation and insurance verification, a video clinical assessment by a Hera clinician covering medical history, medications and the parent's priorities, an assessment by the assigned Hero, and then an ongoing personalized plan aimed at allowing the parent to age at home. Behind the Heroes sits Juno, an internal AI platform that handles documentation, billing, time on hold and other administrative tasks, organizes fragmented medical and caregiving information, identifies local resources, and surfaces recommendations based on accumulated outcome data from prior families — for example which cardiologists have near-term openings or how to obtain additional Medicaid-covered home care.

Hera positions itself as a coordination layer upstream of, and complementary to, home-based care delivery rather than a competitor to home care agencies; Heroes are explicitly not the aides who visit the home. The company operates a referral relationship with physicians at major academic health systems and markets itself both directly to adult children of aging parents and through provider referrals.

Founding story

Co-founder and CEO Jenny Lee traces the company to her grandmother's dementia diagnosis, after which her aunt absorbed the calls, appointments, insurance disputes and follow-through; Lee says she only understood the personal cost at her grandmother's memorial service. The team subsequently interviewed hundreds of adult sons and daughters who described the same experience of being lost and spending hours on the phone. The founding thesis is that every other complex American system has a professional translation layer — lawyers for legal, TurboTax for taxes, financial advisors for money — while healthcare leaves families on their own, so Hera created a new role, the Hero, to own the "last mile" of care [2].

Business model

Hera delivers care management services staffed by employed nurses and social workers, augmented by an internal AI platform (Juno) that automates administrative work. Services are billed to insurance rather than to families in most cases: the company states 90% of clients pay $0 out of pocket, and eligible Original Medicare beneficiaries can receive both the AI platform and Hero support at no out-of-pocket cost [0][3][6].

Reimbursement-based: care management services are covered by Original Medicare, with the company reporting that 90% of clients pay nothing out of pocket [0][3][6].

Traction

The company reports having served 1,000+ families, a 95% family retention rate, and an average of 15 tasks completed per family per month. Press coverage in June 2026 states Hera employs hundreds of Heroes and serves thousands of families. Referring clinicians at Weill Cornell and NYU Langone are quoted describing coordination for complex geriatric patients [0][2][5][6].

Latest developments

On 2026-06-26 Home Health Care News reported Hera's $27 million Series A led by Bain Capital Ventures, with Accel, IA Ventures and angel investors participating; HLTH covered the round on 2026-06-29. Stated uses of proceeds are expansion beyond the current seven states to 25+ states by the end of 2026 (and ultimately all 50) and build-out of the Juno AI platform [6][7].