Henry

Henry (Henry AI Inc.) builds AI software that automates back-office knowledge work for commercial real estate (CRE) brokerage and advisory teams. Its original product generates institutional-quality marketing and pitch decks around a property listing, applying a firm's branding along with maps, tables, deal narrative, market overview and sponsor profile. The platform has since expanded across the transaction lifecycle: it builds custom Excel underwriting models from a firm's own pricing and operating assumptions, compiles research on submarket fundamentals, buyer demand, sponsor deal history and cap rate context with source citations, and assembles ranked buyer lists drawn from a firm's CRM, past closings and contact history.

A central element of the product is a firm-specific data layer. Henry builds and maintains a property database covering every asset a firm has touched, together with a transaction database of the firm's track record, so comps and precedent deals can be surfaced automatically on subsequent pitches. Users interact through email, an Excel add-in with two-way model sync, and a chat interface in which a single prompt plus a rent roll produces underwriting, comps, market analysis, a sponsor profile and a draft deck. Henry Decks is offered as a standalone deck product, and Henry Deal, launched in 2026, extends the system into underwriting, memoranda, buyer lists and packaging through close. The company states it is SOC 2 Type II certified with data encrypted at rest and in transit.

Founding story

CEO Sammy Greenwall grew up in the East Bay in a family commercial real estate business, worked internships in the industry and began his career as an analyst at Toll Brothers before joining CRE financing marketplace Lev in 2019 as a domain-expert co-founder, where he served as CRO. Observing that brokers were bottlenecked by manual processes and dated technology, he left in 2024 to start Henry and recruited high school friend Adam Pratt as co-founder and CTO. Pratt had previously co-founded Halligan, a fire department SaaS platform acquired by Vector Solutions in 2019, and worked as an engineering manager at Zocdoc. The pitch was to build the equivalent of Harvey (legal) or Rogo (finance) for commercial real estate.

Business model

Henry sells a subscription software platform to commercial real estate firms. Reported pricing starts at $2,000 per month and scales into seven figures depending on usage. The core platform is sold to brokerage and advisory teams, with Henry Decks available as a narrower standalone deck-generation product.

Recurring subscription revenue from CRE firms, priced from $2,000 per month and scaling with usage; the company does not disclose exact revenue but it has been reported to run in the millions.

Traction

As of the July 2026 Series A announcement, more than 150 CRE firms used the platform, including teams from the largest U.S. brokerages, and the system had produced over 20,000 client-ready deliverables representing more than $150 billion in underlying deal value. The company reports a 90% reduction in analyst production time, a platform-wide median deliverable turnaround of under four hours, and that more than 20% of customers reduced staffing requirements. Customer-reported examples include Colliers cutting broker-opinion-of-value turnaround from three to four days to under two hours, Cooper Horowitz reducing a deal memorandum from as much as 18 hours to under 15 minutes, and a Compass broker reducing offering-package preparation from up to seven hours to about 20 minutes.

Latest developments

In July 2026 Henry disclosed a $16.5 million Series A led by FirstMark Capital with participation from Thomson Reuters Ventures, Y Combinator, Susa Ventures, 1Sharpe, StoryHouse Ventures, Pioneer Fund, RXR Arden Digital Ventures, Karman Ventures and Coalition Operators, and FirstMark partner Adam Nelson joined the board. Concurrently the company launched Henry Deal, which automates buyer lists, memos and underwriting in addition to decks, and shipped an Excel add-in with live model sync. Proceeds are earmarked for expanding engineering and product teams and building out a system of record for CRE deals.