Hellobetween
1 known investors
Between is an online marketplace that helps families find, match with, and pay doulas for pregnancy, birth, and postpartum support. The platform lets users compare doulas' qualifications and experience, coordinate conversations, and securely contract and pay them via credit card.
Also known as Between
Investors · 1
Company profile
researched Aug 2026Between, operating at hellobetween.com, is an online marketplace connecting expectant and new families with doulas for pregnancy, birth and postpartum support. Families describe the support they are looking for — examples surfaced on the site include VBAC-experienced doulas, newborn night nurses, virtual lactation consultants and birth support within a stated budget — and the platform returns matching birth workers.
The service is organized around three steps: discovering doulas by reviewing their qualifications, experience and values; matching, which lets a family coordinate conversations with multiple doulas at once to share more detail about the support sought; and payment, where families contract with and pay doulas online through automatic credit card payments rather than checks or peer-to-peer payment apps. The site states that searching is free, that only verified doulas are listed, and that payments are processed through Stripe. Between also publishes a blog and an FAQ covering cost to families, doula certification requirements and refunds, and provides an info@hellobetween.com contact address.
Business model
Two-sided marketplace linking families seeking perinatal support with independent doulas, with contracting and payment handled on-platform via credit card.
▸Full profile — market position, technology, go-to-market
Market position
The site states the company is backed by investors and angels.
Technology
Web platform with an AI-based matching function that interprets a family's described support needs to surface doula matches, a human-verification step before results are shown, and Stripe-processed card payments.
Go-to-market
Direct-to-consumer web search: families run a free search describing their needs and are matched with verified doulas on the platform.
Expectant and postpartum families seeking birth and newborn support, and doulas and other birth workers seeking clients.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- Hellobetweenhellobetween.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hellobetween do?
- Between is an online marketplace that matches families with doulas and handles contracting and payments.
- Who are Hellobetween's investors?
- Hellobetween's investors include Atento Capital.