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Hello Birdie
Techstars '19Paris, FR · Founded 2017 · 4 employees on LinkedIn · 1 known investors
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Hello Birdie is a mobile application that uses artificial intelligence to help amateur golfers plan and execute their game strategy, providing personalized course management advice, real-time caddie recommendations, and performance analytics. The app serves golf players of all levels and includes GPS distance tracking, club selection guidance, and score analysis features.
Also known as Hello Birdie SAS
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Hello Birdie SAS is a Paris, France company operating a mobile golf application that combines game planning, GPS distance measurement, shot tracking and post-round analytics. The product positions itself as a "smart caddie": before a round, the app analyzes the player's profile and past playing data to propose a hole-by-hole tactical plan and a personalized, printable course book; during the round it follows the plan and adapts it in real time to the player's GPS position, factoring in distance, elevation, altitude, wind, temperature and atmospheric pressure to recommend a club; after the round it produces score analysis, multi-round trend dashboards and automatic updates of each club's distance and dispersion profile.
The company states its technology uses geomapping data for 40,000 golf courses worldwide together with an artificial intelligence system that acquires player data without requiring an IoT or connected device; shot positions are recognized automatically from the player's shot list. Game-plan predictions are computed from large numbers of simulations per hole (the company cites more than hundreds of thousands of simulations for a single hole) and take roughly 15-20 seconds to compute for a round. Players can set a global scoring objective, adjust hole-by-hole objectives, select a risk posture (aggressive, normal or lowest risk), choose the tee-off club, and enter their own club performance data. Where a player has not yet tracked enough rounds, capability estimates are derived from similar players. The app targets golfers from a 32 handicap to scratch.
Hello Birdie is distributed on the Apple App Store for iPhone and Apple Watch, with an Android version listed as coming soon. Watch functionality includes hole maps, caddie club suggestions, plays-like distances, a telemeter, score input, distances from tees and weather. The site also lists a competition mode that restricts unauthorized functions during official play, a training mode, gift cards, a beta program and a "Smarter Golf Trophy" initiative, and features endorsements from several PGA France teaching professionals.
Founding story
Hello Birdie SAS was founded in April 2017 by three engineer associates in Paris, France, around the idea that golfers score better by planning their game in detail rather than relying on hope as a strategy.
Business model
Freemium mobile application. The base golf GPS and scorecard app is free and requires no additional connected device, with two paid subscription tiers (Caddie and Planner) sold on a free-trial-then-subscription basis through the App Store.
Consumer subscriptions: the Caddie tier is priced at $9.90 per month or $47.90 per year (£7.90/£39.90), and the Planner tier at $15.99 per month or $99.99 per year (£11.99/£79.99), with family sharing included and prices varying by App Store currency.
Traction
Public sources indicate a small team of 1-10 employees at seed stage. The app is available on iOS and Apple Watch, with an Android version announced as forthcoming, and course coverage of 40,000 golf courses.
Latest developments
The website carries a 2026 copyright and continues to advertise paid Caddie and Planner subscription tiers, an Apple Watch smart caddie, competition and training modes, a beta program and the Smarter Golf Trophy, with an Android app still listed as coming soon.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Presents itself as the first game-planning application and data intelligence system for golf, differentiating from conventional golf GPS apps, GPS watches and rangefinders by adding pre-round strategy and a virtual caddie; it is listed as a seed-stage company on the Techstars job board and as having no announced funding in the EU-Startups directory.
Combines pre-round strategy planning with in-round club recommendation and post-round analytics in a single app, operates without any connected device or sensor by inferring shot positions from the shot list, and can serve as a replacement for both a golf GPS app and a GPS watch when used with an Apple Watch.
Technology
Cloud-based artificial intelligence and simulation algorithms applied to geomapped data for 40,000 courses. The system models risk/reward trade-offs per hole, simulates large numbers of possible club sequences, and computes plays-like distances from trajectory, wind strength and direction, elevation differences, course altitude, temperature and atmospheric pressure. A self-learning layer combines GPS traces with scorecard entries to identify shots and progressively update putting, short-game and per-club distance and dispersion profiles, without requiring external IoT sensors.
Go-to-market
Direct-to-consumer distribution via the Apple App Store, supported by a bilingual French/English website, a blog with instructional articles, YouTube video tutorials and a user guide, a newsletter and social channels, a gift card, a beta program, endorsements from PGA France teaching professionals and coaches, listed partners, and a Smarter Golf Trophy program.
Amateur golfers of all skill levels, from a maximum handicap of 32 to scratch, including professionals without a caddie who want round preparation support; also positioned as a tool teaching professionals can use to review a pupil's multi-round statistics.
Geography
Headquartered in Paris, France, with website and support in French and English; course coverage is described as worldwide across 40,000 courses, and job listings reference multiple Paris arrondissements and the Île-de-France region.
History
The company was started in April 2017 in Paris by three associates, all engineers, and describes itself as an established startup. Product content on the site references feature releases such as version 1.6, which added tee-off club selection and risk-posture strategy settings, and blog articles published in 2021.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 8
primary sources listed
- Hello Birdiehello-birdie.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hello Birdie do?
- Hello Birdie is a Paris-based golf app that uses AI to build personalized game plans, GPS distances and club recommendations.
- Who are Hello Birdie's investors?
- Hello Birdie's investors include Techstars.
- Where is Hello Birdie headquartered?
- Hello Birdie is headquartered in Paris, FR.