Heleo
New York, US · Founded 2015 · Delaware corporation · 19 employees on LinkedIn · 1 known investors
Next Big Idea Club is a membership service that curates and delivers nonfiction books on science, business, psychology, and culture to members. The service targets readers interested in big ideas with real-world impact and offers physical books, digital access, and an app.
Founders & leadership
Heleo was founded in 2015 by Rufus Griscom.
RG
Rufus GriscomFounder
SJ
Steven JohnsonNamed on SEC filing
Board
AC

Investors · 1
Reported raises · per SEC filings
Form D private placements$4.7M disclosed across 3 rounds · 2020–2022
▶$3MraisedOct 2022 · 8 investors · Other TechnologyRule 506(b)
▶$3MraisedOct 2022 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Andrew ClelandDirector
- Steven JohnsonDirector
- Rufus GriscomExecutive Officer, Director
- Offering amount
- $3.4M
- Amount sold
- $3M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$350KraisedNov 2021 · Other TechnologyRule 506(b)
▶$350KraisedNov 2021 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Steven JohnsonDirector
- Rufus GriscomExecutive Officer, Director
- Andrew ClelandDirector
- Offering amount
- $2M
- Amount sold
- $350K
- First sale
- Nov 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.3MraisedAug 2020 · Other TechnologyRule 506(b)
▶$1.3MraisedAug 2020 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Steven JohnsonDirector
- Andrew ClelandDirector
- Rufus GriscomExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.3M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Heleo do?
- Next Big Idea Club is a membership service that curates and delivers nonfiction books on science, business, psychology, and culture to members. The service targets readers interested in big ideas with real-world impact and offers physical books, digital access, and an app.
- Who founded Heleo?
- Heleo was founded by Rufus Griscom in 2015.
- Who are Heleo's investors?
- Heleo's investors include Comcast Ventures.
- How much funding has Heleo raised?
- Heleo has disclosed $4.7M raised across 3 rounds.
- Where is Heleo headquartered?
- Heleo is headquartered in New York, US.
