Fundraising Fox
Hedvig
Santa Clara, US · Founded 2012 · Delaware corporation · 133 employees on LinkedIn · 11 known investors
Find your way into Hedvig
Sign up to see every warm intro you have to Hedvig
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Hedvig team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Hedvig is an insurance provider offering home, car, pet, and vacation-home coverage that customers manage through a mobile app, where they can change policies, add coverage, and file claims. The service targets consumers in Sweden.
Also known as Hedvig Försäkring AB · Hedvig Hemförsäkring
Founders & leadership
Hedvig was founded in 2012 by Avinash Lakshman and Fredrik Fors.
Board
Investors · 11
How we know: open dataset · 5k.vc investor directory · research · insurtechdigital.com · Not right? Tell us
How we know: research · insurtechdigital.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · research · insurtechdigital.com · Not right? Tell us
How we know: funding news · research · insurtechdigital.com · Not right? Tell us
How we know: Pente Capital's portfolio page · Not right? Tell us
Also in the syndicate · 4
Funding
SEC filings, press & company announcements$18M disclosed across 1 of 5 rounds · 2015–2021
- Undisclosed amountSeries AAug 2019Source ↗
▶$18MraisedJun 2015 · 9 investors · Other TechnologyRule 506(b)
- Avinash LakshmanExecutive Officer, Director
- Amarjit GillDirector
- Puneet AgarwalDirector
- Brian LongDirector
- Offering amount
- $18M
- Amount sold
- $18M
- Minimum investment
- $1
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Hedvig (Hedvig Försäkring AB) is a Stockholm-based consumer insurance company that sells and services policies through a mobile app. It is a licensed full-stack insurance carrier supervised by the Swedish Financial Supervisory Authority, and in 2021 obtained an EU carrier licence. Hedvig distributes its own home, pet and accident insurance products and also distributes car insurance underwritten by Eir Försäkring AB.
The product is positioned around digital self-service and fast claims handling: customers file claims 24/7 in the app, including by recording a voice memo describing what happened, after which a service team handles the case through to payout. Policies have no lock-in period and can be cancelled at any time, and coverage can be extended to additional household members in the app. Home insurance includes a "clumsiness" element covering damage caused by the policyholder's own mistakes. Hedvig has stated that around 40% of its policy growth was organic, largely through word-of-mouth.
Founding story
Hedvig traces its origin to 2016, when co-founder Lucas Carlsén, then a management consultant at McKinsey, was asked to improve the insurance experience for an established insurer and concluded that the prevailing business model was structured around making claims difficult for customers. Hedvig was founded in 2017 by Carlsén together with Fredrik Fors and John Ardelius, with the stated aim of delivering high service levels at standard coverage prices and removing adversarial claims processes.
Business model
B2C insurance. Hedvig underwrites and distributes its own home, pet and accident policies as a licensed carrier and distributes car insurance on behalf of Eir Försäkring AB. The company states its model gives it no incentive to deny claims. It has secured reinsurance partnerships with SCOR and Hannover Re.
Premiums from consumer insurance policies sold directly through Hedvig's app and website, with no binding commitment period, plus distribution of third-party car insurance.
Traction
Around 70,000 customers across three markets as of 2021, over 130,000 insured people in 2023, and 200,000 people stated on the company's site. Gross written premium doubled in 2020, growth exceeded 200% that year, and Hedvig reported an NPS ten times the industry average.
Latest developments
Following its 2021 Series B and Danish launch, Hedvig added car insurance in Sweden in 2022 and pet insurance in 2023, and from 2024 concentrated its operations on the Swedish market across home, car, pet and accident lines.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Described in 2021 as a Nordic neo insurer and, per its own account, the fastest-growing neo insurer in the Nordics in 2020, when it said 8% of Swedish consumers buying new home insurance chose Hedvig. A Reputation and Trust Analytics study ranked Hedvig third best in reputation among 14 Swedish companies surveyed. Customer reviews on its site average 4.2 of 5 across 18,227 reviews.
Full-stack carrier licence combined with app-only servicing, voice-message claims reporting, no lock-in period, and a home insurance "clumsiness" cover for self-inflicted damage; the company emphasises claims-handling speed and service rather than claims avoidance.
Technology
Mobile-app-based insurance platform covering purchase, policy changes and claims. Claims can be initiated at any time in the app, including via voice message, which is then handled by Hedvig's service team.
Go-to-market
Direct-to-consumer digital distribution via the Hedvig app and website, supported by brand building and word-of-mouth referrals; Hedvig has said roughly 40% of policy growth was organic. Geographic expansion was pursued market by market before consolidating on Sweden.
Nordic and, more recently, Swedish retail consumers, with a customer base skewed toward people under 30.
Geography
Headquartered in Stockholm, Sweden (Birger Jarlsgatan 57; postal address Tulegatan 2A). Launched in Sweden (2018), Norway (2020) and Denmark (2021), operating across three Nordic markets before refocusing entirely on Sweden from 2024.
History
Founded in 2017, Hedvig launched in Sweden in 2018 and sold its first policy that year, becoming a frequently chosen home insurance option among younger consumers. In 2019 it was featured in Wired as one of Sweden's hottest startups and co-founders Fredrik Fors and Lucas Carlsén were listed in Forbes 30 Under 30. The company launched in Norway in 2020, growing more than 200% that year, and entered Denmark in 2021, the same year it received an EU carrier licence and raised a $45m Series B. Car insurance was added in Sweden in 2022, and pet insurance in 2023, by which time Hedvig insured more than 130,000 people. From 2024 the company focused entirely on the Swedish market across home, car, pet and accident insurance.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 10
launches, deals, and filingsHedvig stated it focuses entirely on the Swedish market, offering home, car, pet and accident insurance.
Series B round of $45m led by Anthemis with participation from existing investors Cherry Ventures, Obvious Ventures, CommerzVentures, Novax, Nineyards Equity, Jonas Kamprad and Mathias Kamprad, intended to fund European expansion and a fourth market launch outside the Nordics.
$45M source ↗
Hedvig secured partnerships with reinsurers SCOR and Hannover Re prior to its Series B.
Hedvig entered the Norwegian market and described itself as the fastest-growing neo insurer in the Nordics.
Hedvig was featured in Wired as one of the hottest startups in Sweden, and co-founders Fredrik Fors and Lucas Carlsén were listed in Forbes 30 Under 30.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Hedvig raises US$45mn in Series B funding round | InsurTech Digitalinsurtechdigital.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hedvig do?
- Swedish digital insurer offering app-based home, car, pet and accident cover as a licensed full-stack carrier.
- Who founded Hedvig?
- Hedvig was founded by Avinash Lakshman, Fredrik Fors in 2012.
- Who are Hedvig's investors?
- Hedvig's investors include Anthemis Venture, Cherry Ventures, CommerzVentures, Obvious Ventures, Pente Capital, Sparking Capital, True Ventures.
- How much funding has Hedvig raised?
- Hedvig has disclosed $18M raised across 1 of its 5 known rounds.
- Where is Hedvig headquartered?
- Hedvig is headquartered in Santa Clara, US.