Heba
Entrepreneur First '23London, GB · Founded 2023 · 1 known investors
Heba offers a platform with trackers and tools for families and care organisations to store, track, and share health information such as symptoms, behaviours, appointments, medications, and documents, and to coordinate care with family members and professionals. It targets families caring for medically complex or special-needs individuals and provides 24/7 expert guidance.
Also known as hibi · hibi.health
Founders & leadership
Heba was founded in 2023 by Sam Milliken-Smith and Uzay Macar.
Investors · 1
Company profile
researched Aug 2026Heba operates a digital care platform and mobile app for families managing, coordinating and navigating care for children with developmental differences and health conditions. The product lets users store, track and share care information such as symptoms, behaviours, appointments and medications; invite family members and key professionals to a shared care team; generate a shareable 'care passport' summarising important information; upload and store documents; and view trends and patterns over time. It also provides access to expert resources and 24/7 expert guidance tailored to the family's situation [0][1][7].
The company positions data privacy and security as central, stating it applies industry standard technical and organisational measures to safeguard user data [0][1]. Beyond the app, Heba publishes a content and community arm ('Discover') with articles on topics including support services, neurodiversity, carer wellbeing, education, benefits, diagnosis and transitions, written by staff and external contributors [4]. As of the current website, Heba is described as part of Joy Parenting Club, with Heba families and care organisations offered the option to also join Joy [0][1][2].
Founding story
Co-founders Sam Milliken-Smith and Uzay Macar met at the start-up accelerator Entrepreneur First. Milliken-Smith had spent his career working with healthcare organisations, including across the NHS and internationally, and had seen personally and professionally the challenges facing families caring for children with additional needs; Macar is an entrepreneur, researcher and software engineer who had previously founded a startup at the intersection of technology and healthcare and worked on projects in the US, Canada and the UK. The pair spoke with hundreds of parent and professional carers to define what a digital care tool should do. The founding motivation, as described by the company, was the fragmentation of health, education and social care systems, which leaves families with paper folders, long helpline waits and self-directed online research [3][7].
Business model
Heba offers its app to families free of charge to join, with a premium offering, Heba Plus, announced as planned [0][1][7]. It also works with care organisations and partner organisations that support families of children with developmental and health conditions [0][7].
The website states families can join for free; the company announced plans for a premium product called Heba Plus. No pricing details are disclosed in the sources [0][1][7].
Traction
The website states more than 10,000 families use Heba and that 85% of users report feeling more in control of caregiving [0][1]. The company describes supporting thousands of families raising children with developmental delays and health conditions worldwide, and lists partnerships with Differing Minds, Prova Health and York Health Economics Consortium [7].
Latest developments
The current website carries a notice that Heba is now part of Joy Parenting Club, with Heba families and care organisations given the option to also join Joy [0][1][2]. Earlier developments included a UK Research and Innovation / Innovate UK grant funding further app development and an impact study, and the planned launch of the Heba Plus premium tier [7]. The Discover blog's most recent listed post is dated 28 May 2025 [4].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Heba describes itself as a care companion for families navigating fragmented health, education and social care systems, serving thousands of families internationally; the sources do not name competitors or provide market share data [0][1][7].
Heba emphasises consolidating functions that families otherwise spread across multiple apps into one place, multi-carer access that brings fragmented multi-disciplinary care teams onto a shared record, a shareable care passport for emergencies and handovers, and expert resources and guidance tailored to families of children with additional needs [0][1][7].
Technology
A consumer mobile app and web platform for care record keeping, multi-carer collaborative access, document storage, a shareable care passport, and trend/pattern analytics over logged data. The company states it uses industry best-standard technical and organisational measures for data privacy, protection and security [0][1][7].
Go-to-market
Distribution is direct-to-family via a mobile app (downloadable via QR code from the website) and a free sign-up, supported by content marketing through the Discover blog, a newsletter, and Instagram and Facebook channels. In parallel, Heba works with care organisations and partners such as Differing Minds, Prova Health and York Health Economics Consortium, and has participated in health innovation programmes including DigitalHealth.London's Launchpad [0][1][2][4][7].
Families and parent carers of children with medically complex conditions, developmental delays, disabilities and additional or special needs, plus care organisations and multi-disciplinary professional care teams involved in those children's care [0][1][7].
Geography
Headquartered in London, UK, with support from UK institutions (UK Research and Innovation, the University of Cambridge, DigitalHealth.London) and users described as being reached worldwide; founders have worked across the US, Canada and the UK [3][7].
History
After forming at Entrepreneur First, the founders developed the platform with input from carers and advisers, and Heba launched publicly at the start of 2024. It subsequently partnered with care organisations including Differing Minds, Prova Health and York Health Economics Consortium, and grew its team, adding Kush Gaikwad as Lead Engineer and Melanie Dimmitt as Head of Content and Community. A grant from UK Research and Innovation and Innovate UK was set to fund further app development and a study of Heba's impact on families raising children with developmental differences, alongside the introduction of a premium tier, Heba Plus [7]. The company's website now states that Heba is part of Joy Parenting Club [0][1].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsHeba's website states the company is now part of Joy Parenting Club; families and care organisations using Heba are offered the option to also join Joy.
A grant awarded by UK Research and Innovation and Innovate UK to further develop the app and run a study on Heba's impact on families raising children with developmental differences. Amount not disclosed.
Heba welcomed Kush Gaikwad as Lead Engineer and Melanie Dimmitt as Head of Content and Community.
Heba is described as a DigitalHealth.London Launchpad company and states it is supported by UK Research and Innovation, the University of Cambridge and DigitalHealth.London.
Heba partnered with care organisations including Differing Minds, Prova Health and York Health Economics Consortium.
Heba launched its digital care platform publicly at the start of 2024, after the founders met at Entrepreneur First and consulted hundreds of parent and professional carers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Hebaheba.care · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Heba do?
- Heba is a UK digital care platform helping families coordinate and track care for children with complex health and developmental needs.
- Who founded Heba?
- Heba was founded by Sam Milliken-Smith, Uzay Macar in 2023.
- Who are Heba's investors?
- Heba's investors include Entrepreneur First.
- Where is Heba headquartered?
- Heba is headquartered in London, GB.