Healthy Hip Hop

Healthy Hip Hop is a Kansas City-based children's media and education company that sets positive, educational lyrics over hip-hop production to teach literacy, wellness and social-emotional skills. The company operates two main products: a direct-to-consumer mobile application for parents and children, available on iOS and Android, that streams the company's exclusive music library and lets children create short, TikTok-style dance and rap videos inside a moderated environment; and a web/desktop application for educators and schools that supplies classroom content, lesson-plan resources and activities. Founder Roy Scott has described the consumer app as "Spotify meets TikTok but for children and families."

The platform's content is built around a cast of culturally diverse animated characters, including Rappin' Roy, PJ Panda, Cubcakes, Champ, Jungul, Leo, OG, Princess, DJV1 and Tigy. Alongside recorded music, the company has offered weekly dance-along activities, livestreamed classes and interactive online performances. Positioning materials frame the offering around three pillars — music, movement and mindfulness — and around a safer social media experience for children.

The company positions itself against a stated US edtech market of $89 billion and a self-projected annual total addressable market of $1.2 billion, citing the statistic that two-thirds of US students read below grade level by fourth grade while readily memorizing song lyrics.