Healthtracka

Healthtracka is a Nigerian diagnostics company that lets consumers book laboratory tests online, have samples collected at home by trained phlebotomists, and receive results digitally. Tests are processed by vetted, ISO-accredited partner laboratories, with results returned within roughly 24 to 48 hours and reviewed by clinicians who can refer patients for further care. At launch the company partnered with three medical laboratories: vCare Diagnostics, Lancet Laboratories and Afriglobal Medicare.

The catalogue spans sexual health (STI panels such as Lemon, Lemonade and Lemonade Plus, UTI kits and erectile dysfunction panels), women's health (fertility/hormonal testing, PCOS, HPV DNA/cervical cancer screening), men's health (male hormone profile), general health (full body checkups, heart health screening, fever testing), children's health packages for newborns through teenagers, pre-wedding screening, domestic staff and pre-employment screening, and COVID-19 PCR testing in Lagos and Abuja. Comprehensive checkups include a free doctor's consultation, and treatment options are offered for conditions including STIs, UTIs and erectile dysfunction. A separate service, Flexicare, provides personalised care for people living with diabetes and hypertension. Alongside the at-home service, Healthtracka operates a walk-in lab in Lekki Phase 1, Lagos, where no booking is required.

Beyond its direct-to-consumer offering, Healthtracka has extended into B2B2C by providing API infrastructure that lets hospitals, pharmacies, telehealth platforms and traditional healthcare providers order at-home lab tests for their patients, and by partnering with employers to deliver testing to employees.

Founding story

Healthtracka was founded in May 2021 in Lagos by Ifeoluwa Dare-Johnson and Victor Amusan. Dare-Johnson had a background in medical biochemistry and laboratory work plus experience in data analytics and marketing, including a marketing lead role at diagnostics group SynLab, where she observed that consultations typically end with a referral for a lab test and that many patients avoid making the trip. The decision to build a diagnostics company followed her father's sudden collapse, which led her to examine how many Africans live with undiagnosed pre-existing conditions amid infrastructure deficits and shortages of medical workers. Co-founder Amusan comes from a family of medical doctors with direct experience of the consequences of late diagnosis.

Business model

Healthtracka sells diagnostic test packages directly to consumers, priced per package (for example, a basic domestic staff test at ₦35,000, a male pre-wedding package at ₦50,000, the Lemonade STI package at ₦90,000, and a full body checkup bronze at ₦40,000). It also operates a B2B2C model, supplying API infrastructure to hospitals, pharmacies and telehealth providers so they can offer at-home lab testing to their patients, and partnering with employers to deliver testing to staff.

Fee-per-test and per-package payments from consumers booking at-home or walk-in lab tests, complemented by business customers (hospitals, pharmacies, telehealth services and employers) accessing testing through the company's API and corporate screening programmes.

Traction

In June 2022 the company reported 50 different medical tests delivered 7,000 times to 5,000 at-home users through a network of 700 phlebotomists across seven Nigerian cities. Its website now advertises more than 500 tests and packages and states it has been trusted with over 50,000 tests.

Latest developments

The company markets a walk-in laboratory in Lekki Phase 1, Lagos, alongside its at-home service, has expanded its catalogue to more than 500 tests and packages, and offers Flexicare, a personalised care service for people living with diabetes and high blood pressure. It has added treatment options for conditions including STIs, UTIs and erectile dysfunction.