Harmonia
Greensboro, US · Founded 2013 · 2 known investors
Japanese PriceTech company providing pricing-strategy consulting and SaaS for retailers and manufacturers.
Also known as Harmonia Inc. · MagicPrice · ハルモニア株式会社
Founders & leadership
Investors · 2
Reported raises · per SEC filings
Form D private placements▶$200KofferedJun 2014 · OtherRule 506(c)
- Leigh Butchart RoseanneExecutive Officer
- Offering amount
- $200K
- Minimum investment
- $1K
- Proceeds to insiders
- $10K
- Incorporated
- Limited Liability Company, North Carolina, 2013
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Harmonia (ハルモニア株式会社) is a Tokyo-based company that provides consulting and software related to pricing strategy and sustainability. Its stated mission is to make all business dynamic and improve the sustainability of the planet. The company's products include Harmonia Loss Free (Harmoniaロスフリー), a service aimed at reducing food waste, and Harmonia Base (Harmoniaベース), a SaaS service for systematizing pricing strategy. Both are built on a common PriceTech platform called "Harmonia", which the company has developed through research and development and which was previously offered under the name MagicPrice for the hotel industry, the highway bus industry, and the retail industry.
In May 2024 the company launched the Pricing Strategy Accelerator (価格戦略アクセラレーター), a program in which Harmonia advisors work alongside retail and manufacturer clients across the formulation, systematization, and operation of pricing strategy. The program combines advisory support with software functions such as competitor price comparison and automated calculation of new price proposals, and is organized into five steps: Vision, Plan, Definition, Execution, and Learning. Later steps include deployment and operational support for Harmonia Base. The company states the program was developed through collaboration with Cainz and draws on frameworks derived from prior engagements with home centers, supermarkets, and food manufacturers, as well as participation in European and North American industry conferences.
Business model
Harmonia combines advisory/consulting engagements with subscription software. The Pricing Strategy Accelerator is a customized program in which advisors support clients through defined steps, with the Harmonia Base SaaS product introduced in later stages; clients may also implement only selected portions of the program, such as strategy formulation alone, or use internally developed systems [0].
Latest developments
On 2024-05-20 Harmonia began offering the Pricing Strategy Accelerator program, developed through collaboration with Cainz, and simultaneously opened its Harmonia Base SaaS product to broader availability after a period of closed provision to selected partner companies [0].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company positions itself in the PriceTech category, arguing that data- and software-driven pricing is already established practice among advanced distributors in Europe and North America, while in Japan, after a prolonged period of deflation, there is a shortage of personnel experienced in price increases and active pricing strategy. It frames its offering as addressing problems that software alone cannot solve, requiring organization-level change management alongside tooling [0].
Harmonia pairs advisor-led support with software rather than selling SaaS alone, arguing that pricing-strategy problems require organizational change management and redefinition of previously experience-based pricing practices. Its framework organizes the process into five steps and is adapted to each company's business characteristics, and engagements can cover only the portions a client needs [0].
Technology
Harmonia Base is a PriceTech SaaS service that combines a distributor's accumulated performance data with external market price data so that multiple departments can make decisions from shared information. Its main functions are rule-based pricing that calculates proposed new prices for each product according to strategy, automated competitor product matching and price comparison, and group management of price-linked products within the product master. It is positioned as an industry-specific SaaS built on the shared "Harmonia" PriceTech solution platform [0].
Go-to-market
The company markets through published press releases and reports on its own site, free online webinars introducing the Pricing Strategy Accelerator (an online briefing was scheduled for 2024-06-05 with archive distribution available), inbound contact forms, and co-development collaborations with partner companies such as Cainz [0].
Retailers and manufacturers in Japan, including supermarkets, home centers, consumer electronics retailers, and consumer goods/food manufacturers. The company targets executives and staff in management planning, marketing, and merchandising functions at distribution-sector companies [0].
Geography
Headquartered at Toranomon Hills Business Tower 15F, Toranomon 1-17-1, Minato-ku, Tokyo, Japan. The company reports having participated in industry conferences in Europe and North America [0].
History
Per the company's corporate profile, Harmonia Inc. was established in 2015 and is led by CEO Daiki Matsumura. Its PriceTech platform was previously offered under the name MagicPrice, with versions developed for the hotel industry, the highway bus industry, and the retail industry. From around 2022 the company ran collaborative projects with retail and manufacturer companies, which informed the concept for Harmonia Base; the service was initially provided on a closed basis to selected partner companies before being opened up more broadly alongside the May 2024 launch of the Pricing Strategy Accelerator [0].
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsHarmonia began offering the "Pricing Strategy Accelerator" (価格戦略アクセラレーター), an advisor-led program supporting retailers and manufacturers in formulating, systematizing and operating pricing strategy, developed through collaboration with Cainz. Alongside it, the Harmonia Base SaaS product — previously provided on a closed basis to selected partner companies — was made broadly available.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- 小売・メーカー企業の価格戦略を仕組み化するプログラム「価格戦略アクセラレーター」をハルモニアが提供開始 | ハルモニアharmoniainc.jp · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Harmonia do?
- Japanese PriceTech company providing pricing-strategy consulting and SaaS for retailers and manufacturers.
- Who are Harmonia's investors?
- Harmonia's investors include FIRSTLIGHT Capital, Globis Capital Partners.
- Where is Harmonia headquartered?
- Harmonia is headquartered in Greensboro, US.