Harbiz
4 known investors
Harbiz is an all-in-one app for fitness and wellness professionals to manage their business, offering client planning, scheduling and bookings, communication, automated payments, business metrics, a branded white-label app, and built-in AI for generating training and nutrition plans. It targets personal trainers, coaches, and gyms.
Also known as Dudy Solutions S.L. · Dudyfit · DudyFit
Investors · 4
Also in the syndicate · 3
Company profile
researched Aug 2026Harbiz, formerly DudyFit, is a Spanish software platform for wellness and fitness professionals — personal trainers, nutritionists, physiotherapists, yoga instructors and fitness centres — that consolidates client management into a single web and mobile product. The platform covers training and nutrition planning, exercise routines and content libraries, scheduling and class/session bookings, client follow-up and progress tracking, messaging and personalised forms, plus payments and invoicing with business metrics reporting. Professionals can also offer a white-labelled app carrying their own brand.
The end-client side is delivered through the Harbiz mobile app (developed by DUDY SOLUTIONS S.L.), which clients are invited to join by their professional. Through the app clients access their plans, complete exercises, follow nutritional guidelines, book sessions, track their evolution and communicate with their professional in real time. The app is free for clients; the professional pays a subscription. Harbiz has also introduced Harbiz AI, an artificial-intelligence feature that generates training programmes and nutrition plans.
Founding story
Founded by Mario Morante and Javier Ortega. It began as an application intended to connect personal trainers with clients, but the founders changed their target niche after concluding the original market lacked potential, pivoting to software that digitises the workflows of trainers and wellness professionals.
Business model
Subscription software sold to fitness and wellness professionals and centres, with pricing tiered by number of clients: the plan upgrades automatically as a professional adds clients, and annual contracts carry a discount (advertised at 25%). End clients pay nothing to use the app; where the Harbiz payments module is used, clients pay the professional for their service through the platform.
Recurring monthly or annual subscription fees from professionals, tiered by client volume, with custom pricing offered above 50 clients; an integrated payments and invoicing module handles professionals' billing of their own clients.
Traction
At the November 2022 rebrand, the platform reported presence in 35 countries with 4,000 professionals serving more than 65,000 clients. By the €5 million round announcement, it reported more than 35 countries, over 6,000 fitness professionals and more than 120,000 clients, and said it had doubled turnover year over year. The client app has over 100,000 downloads on Google Play with a 5.0 rating across about 2,000 reviews, and 4.9 from 457 ratings on the App Store.
Latest developments
Harbiz has launched Harbiz AI, marketed as an AI built for personal trainers that automates programmes, workouts and nutrition plans, alongside white-label branded apps and business analytics for professionals. The client mobile app remains under active development, with frequent releases.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as an all-in-one management platform for fitness and wellness professionals, competing with client-management tools such as Virtuagym; at the time of its €5m round it stated an ambition to become a global leader in its sector.
Consolidates planning, scheduling, communication, client follow-up, payments and invoicing in one product rather than the spreadsheets, documents, email and messaging tools professionals traditionally combine, and adds branded client apps and an AI plan generator.
Technology
Cloud platform with web management tools for professionals and iOS and Android client apps handling plans, workouts, bookings, messaging and progress data. Harbiz AI generates training programmes and nutrition plans, with the professional retaining editorial control; the company has stated AI tools are being integrated to improve the user experience.
Go-to-market
Free trial with unlimited clients and no credit card required, converting to paid plans; product-led growth was named as the go-to-market focus for its 2023-era funding. Marketing leans on testimonials from trainers and fitness brands, promotional pricing campaigns, and white-label branded apps for professionals. Internationally, the company localised the platform into English and German to expand beyond Spain and Latin America.
Personal trainers, nutritionists, physiotherapists, yoga instructors, fitness instructors, gyms, clubs and wellness centres.
Geography
Headquartered in Madrid, Spain (Calle Núñez de Balboa 120, 28006 Madrid). Originally focused on Spain and Latin America, later present in more than 35 countries, with expansion efforts targeting the UK and German markets and platform versions in English, Spanish and German.
History
Reported as founded in 2017 by Mario Morante and Javier Ortega (a later account gives 2020). Operating as DudyFit, it raised four rounds totalling €3.4 million, closing a €2.5 million round in May 2022. In November 2022 the company rebranded from DudyFit to Harbiz to support its international strategy, having launched English- and German-language versions of the platform. It subsequently raised a €5 million round led by Octopus Ventures to build its UK and German presence. The corporate entity behind the apps remains DUDY SOLUTIONS S.L.
Risks & controversies
App store reviews cite recurring technical complaints, including the app closing or restarting mid-workout and losing recorded progress, duplicated messages, an inability to use or log exercises without an internet connection, and features lost after updates. Some reviewers also raise complaints about the quality and pricing of services sold by individual professionals using the platform.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsHarbiz introduced Harbiz AI, an AI feature that automates the creation of training programmes, workouts and nutrition plans.
Harbiz closed a €5 million funding round led by Octopus Ventures with participation from JME Ventures, Athos Capital and Enzo Ventures, to consolidate growth in the UK and German markets, fund a product-led growth go-to-market strategy, hire international talent and integrate AI tools.
The company changed its name from DudyFit to Harbiz, positioning itself as an all-in-one digital platform for wellness professionals and launching English- and German-language versions to open up the rest of Europe.
Harbiz launched English- and German-language versions of its platform to expand beyond Spain and Latin America into the rest of Europe.
Closed a €2.5 million round with participation from JME Ventures, Athos Capital and Enzo Ventures, plus business angels including Hugo Arévalo, Íñigo Juantegui and Andreas Mihalovits. Cumulative funding across four rounds reached €3.4 million (€60,000 and €170,000 in the first two, €670,000 in the third).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Harbizdudyfit.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Harbiz do?
- Spanish all-in-one software platform that lets personal trainers, nutritionists and fitness centres manage clients online.
- Who are Harbiz's investors?
- Harbiz's investors include Athos Capital.