Happydemics
3 known investors
Happydemics measures advertising effectiveness by capturing real human responses at scale and combining them with AI to produce a single metric brands, agencies, and platforms can use. Founded in 2015, it focuses on quantifying how advertising changes what people think, feel, remember, and do.
Founders & leadership
TO
Tarek O.inCEO + Founder of HappydemicsTarek Ouagguini is the founder and CEO of Happydemics, a brand lift measurement platform for adtech teams that he started in 2015. He previously spent much of his career in advertising at firms including TBWA, McCann World Group, and DDB, and grew up in Paris.
Investors · 3
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BDec 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Happydemics do?
- Happydemics measures advertising effectiveness by capturing real human responses at scale and combining them with AI to produce a single metric brands, agencies, and platforms can use. Founded in 2015, it focuses on quantifying how advertising changes what people think, feel, remember, and do.
- Who founded Happydemics?
- Happydemics was founded by Tarek O..
- Who are Happydemics's investors?
- Happydemics's investors include Adelie, Axeleo Capital, Kima Ventures.