Guideli
Techstars '23Milford, US · Founded 2024 · 2 employees on LinkedIn · 2 known investors
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Guideli is a US-based company building an AI-driven platform for people navigating immigration processes. The service guides users through the steps involved in obtaining permanent residency and settling in a new country, automating paperwork and procedural tasks along the way. It is aimed at individuals and families managing relocation on their own.
Also known as Guideli
Founders & leadership
Guideli was founded in 2024 by Daniel Jayeoba.

Investors · 2
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Company profile
researched Sep 2026Guideli is an AI-powered compliance and documentation platform for licensed legal practitioners, positioned as workflow infrastructure that integrates into existing law firm processes rather than as a standalone tool. The platform ingests case materials and organizes them through structured, compliance-aware workflows; generates documentation; flags completeness gaps; and applies quality-control checks with traceability of each output and decision point. All outputs require review and approval by a licensed attorney before use, a design intended to keep human legal judgment central and to align AI-generated content with professional responsibility standards. Stated platform capabilities include document quality scoring, filing completeness analysis, an attorney review workflow, a full audit trail, an error detection layer, and multi-domain support.
The company's earlier public positioning was consumer-facing: a settlement management platform providing personalized relocation resources and AI-assisted drafting and management of immigrant visa applications, intended to cover the full migration journey from pre-departure through settlement rather than visa filing alone. Coverage from 2023-2024 described the founders as Daniel Jayeoba and Oyebade Adepegba, both of whom qualified as attorneys with immigration law experience, and reported roughly five employees as of January 2024.
Founding story
Co-founders Daniel Jayeoba and Oyebade Adepegba moved from Nigeria to the United States for education and encountered difficulty determining their legal status, navigating the new environment and building community, citing a lack of information and the expense of legal options. After speaking with other newcomers they concluded the problem was widespread, then qualified as attorneys and gained immigration law experience before launching Guideli in 2022.
Business model
Guideli sells into law firms and compliance-focused organizations, with the platform deployed as infrastructure inside firm workflows and engagement initiated through demo requests. In its earlier consumer-oriented form, the company described a revenue strategy based on advertising from entities targeting immigrants plus a premium subscription for access to AI-assisted immigration management tools.
Earlier public statements describe advertising revenue from entities targeting immigrants together with a premium subscription for AI-assisted immigration management tools; the current platform is sold to law firms and compliance-focused organizations.
Traction
The company reports adoption by law firms across ten countries, a stated 7x improvement in case preparation speed, 100% attorney-reviewed outputs, and a measurable reduction in requests for evidence. Earlier coverage reported over 10,000 potential users on a waitlist, described by the founder as representing potential revenue of $18 million, with a first event drawing over 500 sign-ups in under an hour, and about five employees as of January 2024.
Latest developments
Guideli's public materials describe recognition by the AILA Technology Advisory Group (June 2024), selection for the Innovator's Spotlight Session at the AILA Innovation and Technology Summit (September 2024), and commentary from Yale Law School professor Scott Shapiro. The platform is presented as commercially adopted by firms across ten countries.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Guideli is listed as a compliance solutions vendor for law firms, with a target audience spanning firms from 20 to 500-plus lawyers, and operates in immigration and other regulated practice areas.
Guideli positions itself as infrastructure that enhances rather than replaces attorney judgment, with mandatory licensed-attorney review of every output, full traceability and audit trails, and architecture intended for multiple jurisdictions. Relative to tools focused solely on visa application support, the company has described covering the full relocation journey from pre-departure to settlement.
Technology
The platform applies AI to case intake and structuring, document generation, completeness-gap detection and quality-control checks, layered with document quality scoring, filing completeness analysis, error detection, mandatory attorney review workflows and full audit logging of outputs and decision points across jurisdictions.
Go-to-market
The company markets directly to law firms and compliance-focused organizations through demo requests on its site, and cites customer testimonials from a U.S. immigration law firm and a UK immigration specialist practice. Earlier consumer go-to-market relied on organic marketing, bi-weekly immigration and settlement events, partnerships with two immigration attorneys, and work with ethnic affinity clubs at Harvard and Yale.
Law firms and compliance-focused organizations, including immigration practices, with a listed target audience of firms with 20-99, 100-499 and 500+ lawyers. Earlier positioning targeted individual immigrants and newcomers managing relocation and settlement.
Geography
Headquartered in the United States; internal records place the company in Milford, US, while a 2023-2024 profile listed Brooklyn, New York. The platform is described as active with firms in ten countries: the United States, United Kingdom, Canada, Germany, Australia, Spain, France, Ireland, South Africa and New Zealand.
History
The founders conceived the idea after relocating from Nigeria to the United States to study and encountering difficulties establishing legal status and settling; they subsequently qualified as attorneys with immigration law experience and launched Guideli in 2022. In October 2023 the company joined the Techstars Detroit Fall 2023 class. In June 2024 the founder was invited to join the AILA Technology Advisory Group, and in September 2024 Guideli was selected for the Innovator's Spotlight Session at AILA's Innovation and Technology Summit. The company's current public positioning is an attorney-supervised compliance infrastructure platform used by firms across ten countries.
Risks & controversies
Performance figures such as the reported 7x faster case preparation and reduced requests for evidence are company-reported, based on engagement letters and customer testimonials. Reported founding year and headquarters differ across sources (2022 launch per press coverage versus 2025 founding on a vendor directory; Brooklyn, New York versus Milford).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsGuideli was selected for the Innovator's Spotlight Session at AILA's Innovation and Technology Summit, presented to legal professionals.
The American Immigration Lawyers Association, representing over 15,000 attorneys, invited Guideli's founder to join its Technology Advisory Group.
The company joined Techstars as part of the Detroit Fall Class of 2023 and received $120,000 in funding, of which $100,000 was in the form of convertible debt, at a stated pre-money valuation of $2.8 million.
$120K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Guideliguideli.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Guideli do?
- Guideli is an AI platform for attorney-supervised immigration and compliance documentation workflows.
- Who founded Guideli?
- Guideli was founded by Daniel Jayeoba in 2024.
- Who are Guideli's investors?
- Guideli's investors include Techstars.
- Where is Guideli headquartered?
- Guideli is headquartered in Milford, US.

