Growlabs
Acquired1 known investors
Tool combining B2B lead generation with automation to help sales and marketing teams scale their businesses.
Also known as Growlabs.com Inc
Investors · 1
Company profile
researched Aug 2026Growlabs (Growlabs.com Inc) is an application software company based in San Francisco, California that developed sales engagement, lead generation and email automation software for sales and marketing teams. Its platform paired a large business-to-business contact database with outbound automation, helping teams identify decision makers and reach them with personalized outreach at scale, and using machine intelligence to support outbound sales teams.
At the time of its acquisition, Growlabs had assembled a B2B data set covering 12 million companies and 320 million business identities, alongside lead generation and sales automation tooling. The product included built-in automation of email engagement from delivery through reply, aimed at sales development representative workflows. The company was founded in 2016 and had an 18-person team when it was acquired by AdRoll Group in November 2018; its technology and data were folded into AdRoll's RollWorks B2B division.
Business model
Growlabs sold software to sales and marketing organizations, combining access to its B2B contact database with outbound automation tooling; its web stack included Stripe for payment processing, indicating self-serve online purchasing alongside the platform.
Traction
Growlabs built a B2B data set covering 12 million companies and 320 million business identities and grew to an 18-person team within roughly two years of founding before being acquired.
Latest developments
Following the November 2018 acquisition, RollWorks incorporated Growlabs' technology to generate leads for sales development representative teams, as reported in March 2019.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Growlabs operated in the outbound sales enablement and sales engagement software category, alongside vendors such as Outreach, Salesloft, Apollo.io, Yesware, Reply.io, lemlist, Mailshake, Klenty and Woodpecker.co. Reported revenue was in the under-$1 million range with a small team.
Beyond scale of data, AdRoll's CEO cited Growlabs' techniques for ensuring data accuracy as a reason for the acquisition, stating that combining the Growlabs and AdRoll Group identity graphs would produce one of the largest independent B2B identity graphs.
Technology
The platform combined a B2B identity and company database with lead generation and outbound sales automation, including AI-driven automation of email engagement from delivery to reply. Its web technology stack included React, jQuery, Webpack, Google Fonts API, Facebook Pixel, Google Analytics, Intercom and Stripe.
Go-to-market
Sales and marketing teams ranging from growing startups and small professional teams to enterprise-level organizations, including demand generation and sales operations groups and SDR teams.
Geography
Headquartered in San Francisco, California, United States, with employees reported across North America and Europe.
History
Growlabs was founded in 2016. Roughly six months after launch it raised a $2.2 million seed round announced in May 2017. In November 2018, as a two-year-old company with 18 employees, it was acquired by AdRoll Group, which integrated the team, data and tooling into its RollWorks business unit; the entity is subsequently referenced as acquired by NextRoll, Inc.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsAdRoll Group announced the acquisition of Growlabs, then a two-year-old startup offering a B2B database plus lead generation and outbound sales automation tools. Financial terms were not disclosed; the entire 18-person Growlabs team joined AdRoll, with the technology and data folded into AdRoll's RollWorks B2B division.
Growlabs, described as using machine intelligence to support outbound sales teams, raised a $2.2 million seed round about six months after its founding, as reported by TechCrunch.
$2.2M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Growlabs.com Inc - Company Profile and News - Bloomberg Marketsbloomberg.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Growlabs do?
- B2B lead generation and outbound sales automation platform acquired by AdRoll Group in November 2018.
- Who are Growlabs's investors?
- Growlabs's investors include Cardinia Ventures.