Growfitter

Growfitter operates a consumer fitness platform that connects users to a network of gyms and fitness studios across India and rewards physical activity with redeemable points. Through its mobile app, users can discover partner fitness centres at discounted rates, track workouts, and accumulate "Growfitter Points" (GP) that can be exchanged for consumer rewards such as electronics, streaming subscriptions, cinema vouchers and cashback. Reward examples listed on its site include chances to win an Ola S1 Pro scooter, a Samsung Galaxy Z Flip 5, an Apple Watch 10, a Netflix 4K HDR subscription and PVR gift vouchers, each priced at a set number of GP.

Alongside the consumer app, the company runs a supply-side program in which gyms, fitness centres and individual trainers register on the platform to acquire customers, and a corporate offering positioned around employee engagement, workplace culture and returns on HR investment. Growfitter also markets $GFIT, described as a real-world-asset and brand rewards platform powered by AI that ties on-chain activity to real-world rewards and yield.

Business model

Growfitter sits between consumers and fitness supply, offering app users discounted access to partner gyms and studios plus points-based rewards, while gyms, studios and trainers register on the platform to reach new customers. A business-to-business track markets the platform to employers as an employee engagement and wellness benefit.

Revenue lines are not detailed beyond the platform's paid partner-gym access, partner acquisition offering for fitness centres and trainers, and corporate wellness program.

Traction

The company's site reports more than 3 million registered app users, more than 1 million on-chain wallets and more than 1.5 million rewards.