Groundcover

groundcover develops a full-stack cloud observability platform that consolidates logs, metrics, traces, Kubernetes events, real user monitoring and AI workload telemetry into a single interface. Telemetry is captured by an adaptive eBPF sensor that reads data directly from the Linux kernel, so customers do not need to instrument application code or integrate an SDK; the sensor runs on a dedicated node in each monitored cluster and the vendor states near-zero CPU and memory impact. The platform also supports OpenTelemetry natively for customers who want to enrich eBPF-collected data.

The platform is deployed under a Bring Your Own Cloud (BYOC) architecture that separates the control plane from the data plane: observability data is stored inside the customer's own VPC using components such as ClickHouse and VictoriaMetrics, while groundcover manages setup and maintenance. The company positions this as delivering SaaS convenience without moving data to a third-party cloud, with multiple deployment models for varying security requirements. Product capabilities documented include log management, infrastructure monitoring, APM, real user monitoring, synthetics, AI observability, monitors, dashboards, workflows, role-based access control, a Terraform provider, an MCP server and migration tooling for moving dashboards, monitors and integrations off incumbent stacks.

Agent Mode is an agentic layer intended to work alongside engineers: users state a goal and the agent selects signals, runs queries and builds artifacts such as dashboards and monitors, guided by user-defined "Skills." Recent release notes through mid-2026 describe agent-built dashboards and monitors from plain-language descriptions, image inputs, a redesigned issues page, Slack and Linear connectors, dashboard catalogs, self-serve retention controls and AWS cost monitoring as a first-class data source.

Founding story

Founded in 2021 by CEO Shahar Azulay and CTO Yechezkel Rabinovich, who served together in the cyber unit of Israel's Prime Minister's Office, where they built and managed cyber and infrastructure systems.

Business model

Software subscription sold to engineering organizations, with the platform's data plane running in the customer's own cloud environment. Because customers host the backend, groundcover does not bear the underlying cloud storage and compute costs, which the CEO cites as the basis for its differentiated pricing.

Subscription pricing based on the number of monitored nodes plus the customer's own cost of hosting the groundcover backend, rather than on telemetry volume, user count, cardinality or retention. Subscription tiers do not restrict feature access; BYOC is available on paid plans. The company reports tens of millions of dollars in annual revenue, tripled ARR over the prior year, and multiple seven-figure customer contracts signed in the past year.

Traction

More than 250 paying customers as of July 2026, ARR tripled year over year, workforce doubled to 140 employees, and multiple seven-figure contracts signed in the prior year. Published customer stories include Nobl9 (halved observability costs after replacing Datadog), Tracr, Slickdeals, b.well and Riskified.

Latest developments

The July 2026 Series C is being applied to North American growth, cloud provider partnerships and AI-driven observability features. Product releases through August 2026 added agent-generated dashboards and monitors from natural-language and image inputs, dashboard variables, saved views and bulk actions, a redesigned issues page, Slack link unfurling and notification routing, a Linear connector, dashboard catalogs, self-serve retention management and AWS cost monitoring as a data source.