Who founded Grosenia?

Grosenia was founded by Ali Irawan, Gary Nelson in 2019.

Who are Grosenia's investors?

Grosenia's investors include Rocket Internet SE.

Where is Grosenia headquartered?

Grosenia is headquartered in Jakarta, ID.

Grosenia

Jakarta, ID · Founded 2019 · 1 known investors

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Indonesian B2B wholesale marketplace (PT Grosenia Niaga Indonesia) that connects manufacturers, distributors, wholesalers, and retailers so SMEs can buy fashion, electronics, household goods, and other categories at wholesale prices. The app supports chat negotiation, seller verification, and access to B2B logistics and credit. Rocket Internet incubated the company in 2019; it remains listed on Rocket Internet’s current companies page.

Founders & leadership

Grosenia was founded in 2019 by Ali Irawan and Gary Nelson.

Ali Irawan Co-Founder, Chief Technology Officer2019–2020Co-founded Grosenia as CTO (April 2019–October 2020), building the B2B marketplace architecture, logistics API integrations, and data/BI. Started with apparel wholesalers (Tanah Abang, Batik Pekalongan) and later electronics and kitchenware.

Gary Nelson Co-Founder & former CEOCo-founded Grosenia and served as CEO until 2020. Later CFO/Head of Strategy at iSeller Commerce and, since 2023, Co-Founder and CFO of Jakarta baby-skincare brand Loluna.

Investors · 1

Rocket Internet SElisted by Rocket Internet SEBerlin

How we know: Rocket Internet SE's portfolio page · open dataset · Rocket Internet portfolio dossier (foxmachine) · Not right? Tell us

Frequently asked questions

What does Grosenia do?: Indonesian B2B wholesale marketplace (PT Grosenia Niaga Indonesia) that connects manufacturers, distributors, wholesalers, and retailers so SMEs can buy fashion, electronics, household goods, and other categories at wholesale prices. The app supports chat negotiation, seller verification, and access to B2B logistics and credit. Rocket Internet incubated the company in 2019; it remains listed on Rocket Internet’s current companies page.
Who founded Grosenia?: Grosenia was founded by Ali Irawan, Gary Nelson in 2019.
Who are Grosenia's investors?: Grosenia's investors include Rocket Internet SE.
Where is Grosenia headquartered?: Grosenia is headquartered in Jakarta, ID.