Groopit
4 known investors
Groopit is a Seattle enterprise SaaS platform that crowdsources real-time data from frontline employees to solve business problems.
Also known as Groopit, Inc.
Investors · 4
Also in the syndicate · 2
Company profile
researched Aug 2026Groopit is a Seattle-based enterprise software company that provides what it calls "crowdsolving" software: a platform for collecting and sharing real-time data supplied by frontline employees so that leaders and teams can diagnose and act on problems. The product combines data collection and real-time data sharing into a single lightweight workflow, allowing employees to submit structured data in a few taps, including photos, locations, ratings and observations about customers, products, competitors and strategic initiatives. Groopit's founders liken the model to Waze, where individuals in the field report conditions in real time to a wider group.
The platform is available on Slack, Microsoft Teams, Salesforce, iOS, Android and the web, and integrates with existing enterprise systems so that captured data can flow into CRM and collaboration tools. Data collections can be customized to the specific information a given business needs. As of May 2023 the company said it planned to roll out generative AI tools, combining automated intelligence with real-time human-supplied data. Groopit describes crowdsolving as a new category of enterprise SaaS.
Founding story
Co-founder and CEO Tammy Savage spent more than two decades at Microsoft in management roles and became focused on what leaders need to accelerate results when running large, distributed and cross-functional teams, particularly the difficulty of getting field data to the people who need it. Groopit grew out of that work, combining her leadership experience with software design experience. Co-founder and CTO John Vert was also a longtime Microsoft leader and spent five years at Valve.
Business model
Groopit sells an enterprise SaaS platform to companies that want quantitative, real-time data from frontline and distributed employees, deployed through existing workplace tools such as Microsoft Teams, Slack and Salesforce, plus mobile and web apps.
Software subscriptions sold to enterprise customers; the company expected to reach $1 million in annual recurring revenue by 2024.
Traction
Groopit released its first product version at the end of 2020 and had 18 employees in October 2021, growing to nearly 20 by May 2023. Customers include The Home Depot, Guidant Financial, Mosaic and Stuckey's Corporation. Guidant Financial uses Groopit to have customer-facing staff log the reason, frustration level and time cost of customer issues, feeding real-time data into SCRUM, training and policy teams. The company expected $1 million in annual recurring revenue by 2024.
Latest developments
In May 2023 Groopit announced a $3.5 million seed round led by WestRiver Group with participation from existing investors Cercano Management, Tapas Capital, Cascade Seed Fund and others. At the time the company said it had nearly 20 employees and was hiring, planned to develop generative AI tools, and expected to reach $1 million in annual recurring revenue the following year.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Groopit positions crowdsolving as a new category of enterprise SaaS and, according to its lead investor, is targeting the collaboration software market, which the investor sized at $30 billion. Its data collection capability has been compared to Qualtrics' survey software, though Groopit emphasizes continuous, real-time, multi-platform data capture rather than periodic surveys.
Groopit frames its differentiation as radical simplicity — frontline employees share structured data in about three taps within tools they already use — and as being first to the "crowdsolving" model, delivering continuous quantitative insight in place of surveys, spreadsheets and ad-hoc CRM notes. Management also cites its position to combine automated intelligence with real-time human intelligence.
Technology
A data-capture and real-time data-sharing workflow delivered via web and mobile apps and embedded in Slack, Microsoft Teams and Salesforce, with customizable data collections, media capture such as display photos, and integrations that push employee-submitted data into existing enterprise systems. Generative AI capabilities were planned as of May 2023.
Go-to-market
Groopit distributes its software through the collaboration and CRM platforms where employees already work — Slack, Microsoft Teams and Salesforce — alongside iOS, Android and web apps, and used its 2023 seed funding to fund its go-to-market strategy and expand its enterprise customer base.
Enterprises and mid-market companies with large, distributed, cross-functional or field-based workforces, particularly leaders in sales, customer experience, product and strategic initiatives. Named customers include The Home Depot, Guidant Financial, Mosaic and Stuckey's Corporation.
Geography
Headquartered in Seattle, Washington, with customers described as operating across the United States, including retail sales teams visiting stores nationwide.
History
Groopit was co-founded in 2018 by Tammy Savage and John Vert after Savage left Microsoft. The team worked on the product for roughly two years before releasing the first version at the end of 2020. In October 2021 the company announced a $2 million pre-seed round led by Ascend.vc, bringing total capital raised since inception to $3.1 million at that time. In May 2023 Groopit announced a $3.5 million seed round led by WestRiver Group, intended to fund continued product development, generative AI features and expansion of its enterprise customer base.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsSeed funding led by WestRiver Group with participation from existing investors Cercano Management, Tapas Capital, Cascade Seed Fund and others; proceeds allocated to product innovation, go-to-market and enterprise customer expansion.
$3.5M source ↗
Groopit announced a $2 million pre-seed round led by Ascend.vc with participation from Voyager Capital and Vulcan Capital, bringing total funding since inception to $3.1 million.
$2M source ↗
Groopit released the first version of its product at the end of 2020, roughly two years after the company launched.
Groopit was co-founded in 2018 by former Microsoft executives Tammy Savage (CEO) and John Vert (CTO).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Groopit do?
- Groopit is a Seattle enterprise SaaS platform that crowdsources real-time data from frontline employees to solve business problems.
- Who are Groopit's investors?
- Groopit's investors include Ascend Venture Capital, WestRiver Group.