GRIT株式会社

GRIT株式会社 is a Tokyo-based health technology venture that uses technology to support health through food, under the mission "健康をもっと、身近に。" (making health more familiar/accessible). Its first consumer business is GRIT TODAY (グリット トゥデイ), a takeout-only salad shop whose first location opened in Ebisu, Shibuya, on 1 August 2020. All menu items use pesticide-free hydroponic lettuce grown at the NOUMANN plant factory in Mihama, Fukui Prefecture, which the company cites as a way to secure stable, weather-independent supply. The store offered eight opening menu items, including "マイルド・チキンシーザー" and "スパイシー・ダイナミック" (both ¥1,250 pre-tax), "コブ・チルアウト" (¥1,250), "エムシーティー・ミックス" and "リフレッシュ・バジル" (¥1,150), "マカイ・マート" and "バルク・ポップ" (¥1,350), and "プロテインピック" (¥350/¥500).

The company also operates online services in dietary guidance. Its offering UPLUS (ユープラス) is described as a personal dietary coaching service in which meals are managed and improved to help customers reach their target physique; the company's stated business lines are UPLUS service development and operation, online coaching specialized in dietary guidance, and the sale of personalized supplements. Recruiting material likewise describes an online service specialized in food coaching branded GRIT alongside the GRIT TODAY store business.

Founding story

Founder and representative director Hirohito Tamaru (田丸 寛仁) has described starting the company after experiencing a family member's illness and, following his own departure from salaried work to become independent, damaging his own health through overwork and stress, which led him to focus on the importance of health. He named the company after the concept of "やり抜く力" (grit/perseverance), reflecting an intent to help people build bodies that let them get through each day and take on challenges.

Business model

GRIT combines a physical retail food operation with digital health services: a takeout salad shop selling prepared salads at per-item prices, plus subscription-style online dietary coaching (UPLUS) and sales of personalized supplements. Orders at the shop are placed and paid in advance through a mobile ordering web app (shop.grit.today), with cashless prepayment and pickup at a set time.