Gridandpixel

Grid & Pixel is a marketing automation platform for ecommerce brands, structured as three native apps that share a common execution layer the company calls Autopilot. Grid & Pixel for Shopify covers visitor capture and lifecycle programs across Shopify, Shopify Messaging, and Omnisend, and serves as the foundation for the Klaviyo product. Grid & Pixel for Klaviyo runs popups, flows, campaigns, email, SMS, and deliverability work inside Klaviyo. Grid & Pixel for TikTok Shop, which can be used independently of the other apps, handles TikTok Shop CRM, shoppable content, messaging, cart recovery, and post-purchase automations.

The product is organized around a capture–convert–retain sequence: capturing storefront visitors and high-intent support conversations as leads, launching email, SMS, messaging, and shoppable content, and running cart and post-purchase journeys to drive repeat orders. A deliverability component branded Magic Mail applies suppression and deliverability guardrails to sends. Work produced by Autopilot is queued for human approval before launch, and customer records, messaging, and reported results remain in the underlying Shopify, Klaviyo, and TikTok Shop accounts rather than in a separate system.

Business model

Grid & Pixel sells software apps installed into a brand's existing commerce and marketing stack, describing pricing as a single predictable flat fee. It positions itself as a replacement for the repetitive production and optimization work brands otherwise outsource to email agencies, while the brand's team retains approval over strategy and creative.

Traction

The website cites more than 3,000 brands using the product and over 150 reviews with a five-star display rating, and identifies the company as a Klaviyo Preferred Partner with Built for Shopify status. A featured case study claims a customer, Juillet, increased Klaviyo revenue 487% and total revenue 85% within 30 days, and a testimonial from Patrick Gibbons Handmade cites $42,000 in additional sales over a year.

Latest developments

The company has introduced TikTok Shop Autopilot, covering TikTok Shop CRM, content, support-to-lead conversion, shoppable video, messaging, cart recovery, and post-purchase automation, and is promoting a BFCM 2026 program for launching Klaviyo popups, flows, campaigns, and TikTok Shop automations ahead of the holiday season."}</parameter>

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