Greener Herd

Greener Herd develops a mobile application for livestock management aimed at goat, sheep and cattle producers, which it describes as the Middle East's first livestock management app built for these farmers. The app provides individual animal tracking with a digital identification card per animal, group-based herd management, a farm dashboard showing pregnant, sick and weaning animals, task scheduling for animals, groups or the whole farm, nutrition guidance, breeding and herd health management, advanced analytics and a feature for tracking herd emissions. It surfaces key performance indicators including fertility rate, lactation length, average daily weight gain, feed conversion, mortality rate, twinning rate, pregnancy rate and feed cost per head. The product is available in Arabic and is described as developed and tested with Arab livestock producers, with tiered plans.

Alongside the app, the company offers a set of services covering sustainable feed management and precision feeding, genetics and breeding programs targeting disease resistance, longevity and productivity, meat and milk production efficiency, animal health and welfare, environmental management including manure handling and greenhouse gas reduction, and farmer education through workshops, resource materials and consultancy. A "Farm On-Boarding" service, offered in the UAE and Lebanon, sends a team with a chute and equipment to apply ear tags, weigh animals and score body condition, optionally run ultrasound pregnancy checks, vaccinations and bloodwork/parasite screening via licensed third-party vets, upload the full herd into the app, perform a feed analysis with custom ration recommendations, and include a one-year app subscription. The company also publishes nutrition guides for goats and sheep covering feeding recommendations and example feed mixes from weaning through lactation, and sells them through an online shop.

Per its Techstars company profile, the app comprises three modules: data-driven livestock management intended to raise yield and feed conversion while reducing emissions by up to 30%; a marketplace connecting producers with feed, vaccines and hardware; and a channel giving development banks and NGOs access to farm performance data to inform investment and loan decisions.

Founding story

The company describes its origin in a conviction that efficient animal management is central to a healthier planet, leading it to build an app intended to make livestock production more sustainable through smarter herd management.

Business model

Greener Herd sells subscription plans for its livestock management app, described as affordable packages sized to the operation, alongside paid services such as farm on-boarding (which bundles tagging, weighing, optional veterinary procedures, digital herd setup, nutrition assessment and a one-year app subscription) and sales of goat and sheep nutrition guides. According to its Techstars profile, the company plans a marketplace connecting producers with feed, vaccines and hardware, with transaction fees from that marketplace intended to keep app subscription fees affordable for most producers, plus a module providing development banks and NGOs with farm performance data for investment and loan decisions.

App subscriptions in tiered packages, fee-based farm on-boarding and advisory services, sales of nutrition guides, and planned marketplace transaction fees on feed, vaccine and hardware supply.

Traction

The company states in its video content that it has registered more than 90 livestock farmers. It is listed as seed stage with 1-10 employees on the Techstars job board.

Latest developments

Greener Herd has introduced "Greener Herd Expert," an AI veterinary assistant for sheep, goat and cattle keepers in the Arab world, offered free over WhatsApp and covering nutrition, preventive health, disease treatment and farm management. It also promotes its farm on-boarding service in the UAE and Lebanon and sells a set of goat and sheep nutrition guides.