Green Eye Technology

Greeneye Technology is an Israeli precision agriculture company that develops artificial intelligence technology for agricultural weed management. Its proprietary Selective Spraying (SPP) system integrates into existing agricultural sprayers, converting standard equipment into a targeted spraying machine that detects weeds and sprays them in real time as the equipment moves across the field, in place of broadcast application of herbicides across an entire field.

The system supports green-on-green spraying, which differentiates weeds from the surrounding crop, and green-on-brown spraying for pre-planting and post-harvest applications. It also performs species-level weed identification intended to address herbicide-resistant weeds. The company states the approach reduces herbicide usage by up to 90% while lowering chemical costs and supporting agronomic outcomes.

Greeneye positions its work against the scale of weed-related losses in global crop production, which it estimates at approximately USD 100 billion annually, alongside herbicide resistance, soil and water contamination from excess herbicide application, and health risks from agricultural chemical overuse.

Business model

Greeneye sells a retrofit targeted spraying system that attaches to farmers' existing sprayers rather than requiring the purchase of new equipment, pairing proprietary hardware with computer-vision software that makes spray decisions during field operations.

Traction

The company reports a team size of 11-50 employees and has been identified as a Techstars portfolio company.