Gray Matter Analytics
Chicago, US · Founded 2013 · Delaware corporation · 31 employees on LinkedIn · 2 known investors
Gray Matter Analytics provides healthcare data analytics for value-based contract management and performance monitoring, serving state Medicaid agencies, payors, and providers. Its platform uses AI/machine learning to identify care gaps, forecast contract outcomes, reduce costs, and improve health equity across commercial and government contracts.
Also known as GMA · Gray Matter
Founders & leadership
Gray Matter Analytics was founded in 2013 by Sheila Talton.

Investors · 2
Reported raises · per SEC filings
Form D private placements$500K disclosed across 1 round · 2015
▶$500KraisedMay 2015 · 2 investors · Other TechnologyRule 506(b)
- Sheila TaltonExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $500K
- Minimum investment
- $250K
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Gray Matter Analytics is a healthcare data and analytics company that sells software and advisory services for managing value-based payment arrangements. Its CoreTechs solution integrates data from multiple sources into a consolidated view of healthcare performance and is organized around three areas: Contract Insights (comparison of current and past value-based contracts to inform care delivery and future contract negotiations), Performance Insights (planning and deployment of resources for care gap closure, plus prediction of the likelihood of success on contract measures to forecast contract revenue at term end) and Population Insights.
The company layers an AI capability branded GMA Genius on top of the analytics platform. Described functions include predictive forecasting of utilization trends and performance shifts, natural-language summaries of analytics output, and a conversational assistant that builds patient cohorts from a plain-language description of the desired population. GMA Genius machine learning models combine captured and self-reported demographic and social factors with health-related needs and clinical diagnoses to predict compliance with measure-defined care, which the company positions as a way to prioritize interventions and address health disparities. The platform also flags suboptimal HEDIS and other value-based care measure performance at provider, population and individual levels through a shared payor-provider view of current data.
Gray Matter Analytics describes itself as serving people covered by Medicaid, Medicare, multi-payor and commercial plans, and states that its product is configurable to individual client needs while leveraging industry standards. It emphasizes compliance with industry requirements and regulations and security controls over client data, and says AI integration remains on its product roadmap."]
Business model
The company licenses analytics software (the CoreTechs solution and GMA Genius AI capabilities) to healthcare organizations and pairs it with subject matter expertise and advisory services intended to help clients meet performance objectives under value-based arrangements.
Latest developments
The company markets GMA Genius AI features including predictive forecasting, text-based insight summaries and an AI chat population builder, and states that further AI integration is on its product roadmap.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a provider of value-based care analytics for payors, providers and state Medicaid agencies, and describes itself as a fast-growing company. It is certified as a Minority and Women-Owned Business by the Chicago Minority Supplier Development Council.
The company attributes its differentiation to the healthcare industry experience of its core team, and to a flexible, scalable product that follows industry standards while being configurable to each client, alongside stated security and regulatory compliance practices.
Technology
A secure analytics platform, CoreTechs, that integrates data from multiple sources into a unified performance view, with contract, performance and population analytics modules. GMA Genius AI/machine learning models perform predictive forecasting of utilization and performance, generate natural-language insight summaries, support conversational cohort building, and predict compliance with measure-defined care using demographic, social, health-related-need and clinical diagnosis inputs. The platform surfaces HEDIS and other value-based care measure gaps at provider, population and individual levels via a shared payor-provider data view.
Go-to-market
Direct enterprise sales supported by an inbound contact process from the company website, with advisory and services teams (services and solutions, product management and services leadership functions) supporting client engagements.
State Medicaid agencies, payors and healthcare providers managing commercial and government value-based contracts, covering populations in Medicaid, Medicare, multi-payor and commercial plans.
Geography
Headquartered at 24 E Washington St., Ste 875, Chicago, IL 60602, with additional offices in New York, NY.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Gray Matter Analytics for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structure▸Research sources · 6
primary sources listed
- Gray Matter Analyticsgraymatteranalytics.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Gray Matter Analytics do?
- Healthcare analytics company whose platform helps Medicaid agencies, payors and providers manage value-based contracts.
- Who founded Gray Matter Analytics?
- Gray Matter Analytics was founded by Sheila Talton in 2013.
- Who are Gray Matter Analytics's investors?
- Gray Matter Analytics's investors include Cleveland Avenue, How Women Invest.
- How much funding has Gray Matter Analytics raised?
- Gray Matter Analytics has disclosed $500K raised across 1 round.
- Where is Gray Matter Analytics headquartered?
- Gray Matter Analytics is headquartered in Chicago, US.



