Gravity
acquired by AOL11 known investors
Find your way into Gravity
Gravity develops a suite of WordPress plugins including Gravity Forms (a drag-and-drop form builder with payments and conditional logic), Gravity SMTP (email delivery and tracking), and Gravity Flow (workflow automation and approvals). Its tools serve developers, designers, and businesses of all sizes building and running websites on WordPress.
Founders & leadership
CH
Carl HancockinFounderCarl Hancock is CEO and co-founder of Gravity, which develops WordPress plugins including Gravity Forms (a form builder with payments and workflow automation), Gravity SMTP, and Gravity Flow, serving developers, designers, and businesses building websites on WordPress.
Investors · 11
August CapitalSan Francisco Bay Area · $1M – $15M
Ansa CapitalreportedNew York · $5M – $15M
Buoyant Ventures Management, LlcreportedChicago · $500K – $5M
Caffeinated CapitalreportedSan Francisco · $3M – $50M
Committed Capitalreported · 2 sourcesWilmington
EclipsereportedPalo Alto
GV (Google Ventures)reportedMountain View · $250K – $50M
Lightspeed Venture Partnersreported · 2 sourcesMenlo Park · $1.7M – $87M
Also in the syndicate · 3
Communitas CapitalHanoverWEX Venture Capital
Funding
SEC filings, press & company announcements$30.5M disclosed across 1 of 3 rounds · 2023–2026
- $30.5MSeries AAug 2026 · 3 sources
Committed Capital (lead), Lightspeed Venture Partners (lead)
Source ↗ - Undisclosed amountSeries AJan 2025
Ansa Capital (lead), Buoyant Ventures, Caffeinated Capital, Communitas Capital, Eclipse, Hanover, WEX Venture Capital
Source ↗ - Undisclosed amountSeedNov 2023
GV (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Gravity raises US$30.5M for AI advertising platformcontentgrip.com · Aug 2026
Trysignalbasetrysignalbase.com · Aug 2026Frequently asked questions
- What does Gravity do?
- Gravity develops a suite of WordPress plugins including Gravity Forms (a drag-and-drop form builder with payments and conditional logic), Gravity SMTP (email delivery and tracking), and Gravity Flow (workflow automation and approvals). Its tools serve developers, designers, and businesses of all sizes building and running websites on WordPress.
- Who founded Gravity?
- Gravity was founded by Carl Hancock.
- Who are Gravity's investors?
- Gravity's investors include August Capital, Ansa Capital, Buoyant Ventures Management, Llc, Caffeinated Capital, Committed Capital, Eclipse, GV (Google Ventures), Lightspeed Venture Partners.
- How much funding has Gravity raised?
- Gravity has disclosed $30.5M raised across 1 of its 3 known rounds.
- Who acquired Gravity?
- Gravity was acquired by AOL.