Gravity

Gravity is the developer of Orion, an AI analyst product that connects to a company's existing data stack and produces analysis without requiring an analyst to build and maintain dashboards. Orion answers questions in natural language, runs on a schedule, tracks KPIs, and generates stakeholder-facing outputs including interactive dashboards, slide decks, pinned metrics and written reports. It is positioned to work proactively rather than only on request, surfacing trends, cohorts and opportunities and packaging them as business cases with recommended actions that can be shared with colleagues in team channels.

A central component is Orion's Knowledge Base, which stores metric definitions, targets and playbooks and can be synced in one click from Notion, Confluence or GitHub. Pages can be locked behind an approval flow for edit requests and enabled at project level for fine-grained context control. Orion reads existing business logic such as LookML and dbt models so its figures reconcile with a customer's existing BI reporting, and it explains discrepancies when numbers diverge. A second deployment mode lets companies embed Orion as a white-labeled chat layer inside their own product, giving their end customers self-service analysis grounded in the host company's business logic, with role-based controls and project-scoped access to data and business context.

Business model

Gravity sells Orion to enterprises as a software product, with a sales-led motion (demo booking and contact-sales routes) and an embedded/white-label option in which customers deploy Orion inside their own applications for their end users.

Traction

The website cites company-stated outcomes of a 75% reduction in weekly hours spent on analysis, costs 9.5x lower than consulting firms, and 15 minutes from initial data connection to first insight, and features a named customer reference from DMI Partners' VP of Analytics & Marketing Intelligence.