Graffle
1 known investors
Graffle builds custom Web3 activations for brands, using blockchain tools and infrastructure to turn intellectual property and physical products into interactive digital assets. It works with large enterprise clients, including Fortune 500 companies, to increase customer engagement and open new revenue streams.
Also known as graffle labs inc. · Graffle Labs Inc.
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Graffle (graffle labs inc.) is a Web3 infrastructure and services company that helps brands design, build and operate blockchain-based consumer experiences. Its offering is organized into three areas: "Read" products for analyzing on-chain data (event indexing, metadata APIs and wallet analysis), "Write" products for creating NFT-enabled brand experiences (user onboarding and scalable minting), and "Bridge", which connects physical products and brand IP to on-chain digital assets through tech-stack integration, on-chain data pipelines, analytics dashboards and wallet-to-customer relationship management.
The company describes itself as an infrastructure and white-glove solution provider working with organizations ranging from startups to Fortune 500 companies, taking projects from concept through delivery. A third-party company directory describes Graffle's core technology as a thin layer over the Flow blockchain that lets developers read, write and query the chain in any language via APIs, webhooks and websockets, so teams can build consumer applications without adopting blockchain as their own infrastructure. Graffle also maintains a developer dashboard, portal and documentation.
Business model
Graffle sells bespoke Web3 activation projects and blockchain infrastructure products to brands, combining a self-serve developer surface (dashboard, portal, APIs, docs) with a consultative, white-glove delivery model that spans ideation through production. Client engagement is initiated through sales and demo requests on its website.
Traction
The website lists client work with Mattel Inc., Dapper Labs, OneFootball and HappyFinish, and displays year-over-year platform figures for 2022 versus 2023 covering transactions, end users and NFTs, alongside project-level statistics such as packs sold, wallets created and NFTs minted. Testimonials are attributed to a senior director at Mattel Creations and a blockchain specialist named Bjarte Karlsen.
Latest developments
The company's website announces an updated Flow Metadata API as newly available.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Graffle positions itself as a Flow-focused blockchain infrastructure and brand-activation partner, bridging enterprise brand IP and physical products into on-chain experiences rather than operating a consumer-facing product of its own.
The company combines developer infrastructure for the Flow blockchain (indexing, metadata APIs, minting) with hands-on delivery of branded Web3 campaigns, and cites experience architecting solutions with Fortune 500 clients that monetize existing IP and connect physical products to digital assets.
Technology
The platform provides a layer over the Flow blockchain, exposing read, write and query capabilities via APIs, webhooks and websockets so developers can work in any language. Named components include event indexing, a Flow Metadata API (updated per a site announcement), wallet analysis, onboarding flows, scalable secure minting, on-chain data pipelines and analytics dashboards. The company's website stack is reported to include Next.js, React, GSAP, Emotion, Webpack, DatoCMS, Vercel and GoDaddy hosting.
Go-to-market
Direct, contact-driven enterprise sales via website inquiry forms and demo requests, supported by named client references and testimonials, plus a developer-facing portal and documentation.
Consumer and entertainment brands seeking on-chain engagement, ranging from early-stage startups to Fortune 500 enterprises, as well as developer teams needing Flow blockchain access without building their own infrastructure.
Geography
A third-party company directory lists Graffle's headquarters in Cleveland, Ohio, United States.
History
A company directory lists Graffle as founded in 2021 with 1-10 employees. The company's own site carries a 2023 copyright for graffle labs inc. and reports platform activity metrics for 2022 and 2023.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsGraffle guided Mattel Creations into Web3, building NFT experiences based on its toy IP; the site cites project figures of 80K packs, 12K wallets and 750K NFTs, with a testimonial from a Mattel senior director for mixed play and emerging technology.
Graffle announced on its website that an updated FLOW Metadata API is available.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Grafflegraffle.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Graffle do?
- Graffle builds blockchain infrastructure and custom Web3 activations, including NFT experiences, for consumer brands.
- Who founded Graffle?
- Graffle was founded by Andrew Chen, Ryan Lambacher.
- Who are Graffle's investors?
- Graffle's investors include AppWorks Ventures.