GoodTrust

GoodTrust operates an online estate planning and digital legacy platform at mygoodtrust.com. Its core offering, the Estate+ plan, bundles a last will and testament, a revocable living trust with a pour-over will, a financial power of attorney, an advance healthcare directive, funeral directive and pet directive, together with a "Smart Digital Vault" for organizing online accounts, device access and important documents. Documents are presented as valid in all 50 states and are described as drafted by estate-planning attorneys; users complete each document through a fill-in-the-blank flow that the company says takes about 20 minutes for a full plan. A family plan is included at no extra fee, with third-party coverage describing up to four complimentary family accounts.

The Digital Vault component lets users record online accounts, store essential documents and share items with family members either immediately or conditionally upon death, with the account holder controlling access. Security features advertised include multi-factor authentication and 256-bit encryption, plus cloud storage of estate planning documents.

Earlier positioning centered on digital legacy specifically: a 2020 program described the GoodTrust digital legacy platform as a "digital safety deposit box" giving users control over what happens to their digital assets and online reputation after death, including options to delete, preserve or transfer the contents of a digital life, creation and storage of a social media will, and assignment of "deputies" granted selective access to accounts and documents with the user's instructions.

Founding story

Rikard Steiber is identified as the founder and CEO of GoodTrust.

Business model

Direct-to-consumer subscription/product sales of estate planning documents and digital vault storage, sold as bundled plans; the company also works with partners to reach communities it describes as previously underserved by estate planning.

Paid consumer plans. The company's site lists an all-in-one Estate+ plan at $149; third-party coverage describes this as $149 for the first year with unlimited updates, followed by $39 per year to continue editing documents. A promotional program has also offered a Premium plan free to a defined group, and a discount on GoodTrust service fees for managing a deceased person's digital accounts.

Traction

The company states that thousands of people have created a will- or trust-based plan with GoodTrust. In 2022 it received the LegalTech Breakthrough Award. A 2020 veterans program offered a Premium plan valued at $500 free for ten years to all U.S. veterans.

Latest developments

As of a July 2026 third-party review, GoodTrust's Estate+ plan was priced at $149 for the first year with a $39 annual fee thereafter to continue editing documents, and included family accounts at no extra cost in the first year.