GoodTrust Digital legacy platform
3 known investors
GoodTrust is an online estate planning platform that lets individuals create wills, trusts, and directives through a guided fill-in-the-blank process, with documents drafted by estate-planning attorneys. It also offers a Digital Vault to store and share important documents and manage digital assets and online accounts.
Also known as GoodTrust · MyGoodTrust
Investors · 3
Company profile
researched Aug 2026GoodTrust operates an online estate planning and digital legacy platform at mygoodtrust.com. Its core offering, the Estate+ plan, bundles a last will and testament, a revocable living trust with a pour-over will, a financial power of attorney, an advance healthcare directive, funeral directive and pet directive, together with a "Smart Digital Vault" for organizing online accounts, device access and important documents. Documents are presented as valid in all 50 states and are described as drafted by estate-planning attorneys; users complete each document through a fill-in-the-blank flow that the company says takes about 20 minutes for a full plan. A family plan is included at no extra fee, with third-party coverage describing up to four complimentary family accounts.
The Digital Vault component lets users record online accounts, store essential documents and share items with family members either immediately or conditionally upon death, with the account holder controlling access. Security features advertised include multi-factor authentication and 256-bit encryption, plus cloud storage of estate planning documents.
Earlier positioning centered on digital legacy specifically: a 2020 program described the GoodTrust digital legacy platform as a "digital safety deposit box" giving users control over what happens to their digital assets and online reputation after death, including options to delete, preserve or transfer the contents of a digital life, creation and storage of a social media will, and assignment of "deputies" granted selective access to accounts and documents with the user's instructions.
Founding story
Rikard Steiber is identified as the founder and CEO of GoodTrust.
Business model
Direct-to-consumer subscription/product sales of estate planning documents and digital vault storage, sold as bundled plans; the company also works with partners to reach communities it describes as previously underserved by estate planning.
Paid consumer plans. The company's site lists an all-in-one Estate+ plan at $149; third-party coverage describes this as $149 for the first year with unlimited updates, followed by $39 per year to continue editing documents. A promotional program has also offered a Premium plan free to a defined group, and a discount on GoodTrust service fees for managing a deceased person's digital accounts.
Traction
The company states that thousands of people have created a will- or trust-based plan with GoodTrust. In 2022 it received the LegalTech Breakthrough Award. A 2020 veterans program offered a Premium plan valued at $500 free for ten years to all U.S. veterans.
Latest developments
As of a July 2026 third-party review, GoodTrust's Estate+ plan was priced at $149 for the first year with a $39 annual fee thereafter to continue editing documents, and included family accounts at no extra cost in the first year.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
One of the more recognized vendors in the digital legacy and online estate planning category, cited alongside Everplans, Trustworthy, Clocr, MyWishes and Eternal Vault in a 2026 comparison of digital legacy planning tools, where it is described as having more brand recognition and track record than newer entrants.
Combines legal document generation (will, trust, powers of attorney, healthcare, funeral and pet directives) with a digital asset vault in a single subscription, includes family accounts at no additional fee in the first year, and offers unlimited documents valid in all 50 states. A third-party comparison names it the best option for bundling simple document sharing with legal documents, while noting it lacks cryptographic multi-party release and that its renewal pricing structure warrants scrutiny.
Technology
Web-based guided document assembly with a fill-in-the-blank interview flow, resumable sessions, and a cloud-hosted Digital Vault for document and account storage and permissioned sharing with designated deputies. Stated security controls include multi-factor authentication and 256-bit ("bank-level") encryption.
Go-to-market
Self-serve online signup and document creation, supported by content marketing (articles on estate planning, end-of-life and digital legacy), a help center and customer support, testimonials, partner outreach to underserved communities, and promotional offers distributed through third-party channels such as a U.S. Department of Veterans Affairs news post.
Individuals and families in the United States who want low-cost wills, trusts and directives and management of digital accounts and assets; promotional targeting has included U.S. veterans and their families.
Geography
United States; documents are marketed as valid in all 50 states.
Risks & controversies
A third-party reviewer flagged GoodTrust's two-tier pricing (a higher first-year cost followed by a lower maintenance fee) as requiring buyers to check what "unlimited updates" covers after the first year, and noted that access release in vault products of this type is administratively rather than cryptographically controlled.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsGoodTrust received the LegalTech Breakthrough Award for applying technology to the estate planning process.
GoodTrust offered all U.S. veterans its Premium plan free for 10 years (stated value $500) starting 11/11/2020, with signup through MyGoodTrust.com and the offer expiring 12/31/2020; veteran families were also offered a 50% discount on GoodTrust service fees for managing the digital accounts of a deceased veteran.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- GoodTrust Digital legacy platformmygoodtrust.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does GoodTrust Digital legacy platform do?
- GoodTrust is an online estate planning and digital legacy service offering wills, trusts, directives and a digital vault.
- Who are GoodTrust Digital legacy platform's investors?
- GoodTrust Digital legacy platform's investors include Bling Capital, Moxxie Ventures, Westbound Equity Partners.