Goodtel
Founded 2019 · 14 employees on LinkedIn · 1 known investors
Goodtel is an Australian telecommunications provider offering unlimited nbn™ internet and SIM-only mobile plans, and donates 50% of its profits to charities selected by customers. It targets socially-conscious Australian consumers looking to support good causes through their telco bills.
Also known as GoodTel
Investors · 1
Company profile
researched Aug 2026Goodtel is an Australian telecommunications retailer that sells home internet over the national broadband network (nbn) and SIM-only mobile plans to consumers, and also offers business products. Its nbn plans are marketed as unlimited-data services with speeds up to 493Mbps, no setup fees, connection typically within days, and pricing from $78.90 per month. Its mobile plans are contract-free SIM-only services starting from $28 per month, with allowances up to 150GB, unlimited calls and texts within Australia, number porting, and online SIM activation.
The company's defining commercial feature is a commitment to direct 50% of its profits to a good cause selected by each customer, drawn from a panel of ten partner charities. Goodtel also offers a 14-day risk-free trial with a full refund and states that it operates without lock-in contracts, and it references B Corp status in customer testimonials published on its site. It says its team has more than 15 years of experience in the telecommunications industry and provides support seven days a week.
Business model
Goodtel resells retail telecommunications services — nbn broadband and mobile plans — on a monthly subscription basis, with no lock-in contracts and a 14-day refund window, and allocates half of its profits to charity partners chosen by each subscriber.
Recurring monthly plan fees: nbn broadband from $78.90 per month and SIM-only mobile from $28 per month, plus business products; nbn plans carry $0 setup fees.
Traction
Goodtel reports cumulative charitable outcomes funded by its profit-share, including 39,226 meals provided to vulnerable Australians, 1,504 books distributed to children in remote communities, a week of food for 1,136 dogs and cats, groceries for 1,102 people seeking asylum, Daintree Rainforest protection, and native planting equating to removal of 174 tonnes of CO2. It states partnerships with 10 charities.
▸Full profile — market position, technology, go-to-market, geography
Market position
A small purpose-led challenger retail service provider competing against Australia's major telcos on comparable service quality and price while differentiating on charitable profit-sharing.
Donation of 50% of profits to a cause chosen by the customer from ten charity partners, combined with no lock-in contracts, a 14-day risk-free trial with full refund, $0 nbn setup fees and seven-day-a-week support.
Technology
Services are delivered over Australia's national broadband network for fixed internet, with speeds advertised up to 493Mbps, and over a mobile network covering at least 98.8% of the Australian population and more than 1.6 million square kilometres. Customer processes include online SIM activation, number retention and mobile switchover within hours, with nbn connections in days.
Go-to-market
Direct online sales through its own website, where customers browse nbn, mobile and business plans, self-activate SIMs and select a charity partner; the site leans heavily on published customer testimonials and charity impact reporting.
Socially conscious Australian residential consumers seeking home broadband and mobile service, plus business customers via a separate business product line.
Geography
Australia-wide, with customer testimonials from New South Wales, Victoria, Queensland, Western Australia, Tasmania, the Northern Territory and the ACT; mobile coverage cited at 98.8% of the Australian population and over 1.6 million square kilometres.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Goodtelgoodtel.com.au · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Goodtel do?
- Australian telco selling unlimited nbn and SIM-only mobile plans that donates 50% of profits to customer-chosen charities.
- Who are Goodtel's investors?
- Goodtel's investors include Tractor Ventures.