Fundraising Fox
Goodszilla
Techstars '24Toronto, CA · Founded 2020 · 7 employees on LinkedIn · 1 known investors
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Goodszilla provides charitable-giving tools that let brands add giveback campaigns to online checkout and in-store transactions, connecting shoppers with causes. It offers a Shopify plugin and POS integrations, along with fundraising support for charities, positioning itself as a philanthropic fintech for commerce.
Also known as Conscious Cart
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Goodszilla is a Toronto-based company that builds charitable-giving tools for merchants, described on its site as a unified direct-to-consumer and point-of-sale philanthropic fintech for commerce. Its core product, Conscious Cart, is a Shopify plugin that places customizable giveback campaigns on product, cart and checkout pages, and is also available through an API integration for merchants not on Shopify. Supported campaign formats include portion-of-sales pledges, round-up-at-checkout, donate-for-discount, custom donation tiers, in-kind product donations and add-on top-up donations. Merchants can set donation remittance frequency to daily, weekly or monthly, and access dashboards, reports, invoices and tax receipts.
For physical retail, Goodszilla offers in-store giving that prompts customers to donate at the point of sale. Donations can be activated through Shopify POS and through a donation app running on Ingenico Axium DX8000 and PAX A920 terminals, with partnerships covering Moneris, Global Payments, Chase Payments Canada, PayPal Giving Fund and Ingenico Canada. A third line, Charity Support, provides charities with custom fundraising solutions, partnership initiatives and collaborations with purpose-driven brands.
Donations are processed through registered-charity partners — PayPal Giving Fund, CanadaHelps and Make My Donation — which distribute grants to recipient charities across Canada and the United States; PayPal Giving Fund passes on 100% of donated funds while CanadaHelps and Make My Donation deduct a 2.5% processing fee. The company states merchants can direct funds to any registered North American charity and that it can onboard specific organizations outside North America on request.
Founding story
Founder and CEO Toju Ogbeide grew up in Nigeria as the son of a doctor and moved to Canada as a graduate student, where he studied computer science and completed a Master of Management at the University of Windsor. Volunteering with the Rotary Club and organizations including Casey House, the Fort York Food Bank and the Bickle Centre, he observed how Canadian charities struggled to raise funds. The idea for the company crystallized while decluttering his apartment and finding an unworn pair of leather shoes, prompting the question of how to convert unused goods into charitable support and avoid the secondhand-export chains he considered problematic. An early version of the concept was an app called "Trash app" for listing items at $10 or less with proceeds going to charity; the founder abandoned it after finding payment-processing fees made the price point unworkable and the name misleading. Ogbeide founded Goodszilla in 2019 according to an Alterna Savings profile.
Business model
Goodszilla supplies software to brands and retailers that adds charitable donation options to online and in-store transactions, and offers fundraising services to charities. Donations are routed to registered charity partners that handle grant distribution rather than being held by Goodszilla.
Traction
The company states it is connected to over 175,000 charities and has facilitated more than 30,000 transactions, and that its donation-processing partners give it access to 2.5 million organizations. Published case studies describe increases in cart conversions for Pomp & Sass, customer engagement for Landgrove Coffee, and an average order value increase of almost 25% for Shopwise. Merchant reviews come from businesses in Canada and the United States.
Latest developments
Current site materials present three product lines — online giving via the Conscious Cart Shopify plugin, in-store giving through Moneris, Global Payments, Chase Payments, PayPal Giving Fund and Ingenico Canada, and charity support services — alongside a team page listing CEO and founder Toju Ogbeide with staff covering operations/partnerships, finance, technology and sales, plus a six-member advisory board.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company positions itself as the first unified DTC and POS philanthropic fintech for commerce, and frames its original marketplace as a virtualized alternative to donated-goods charities such as Goodwill.
Goodszilla emphasizes coverage of both online checkout and in-store point of sale, a partnerships-first approach connecting brands with causes, integration with existing merchant systems, and access to charities across North America through PayPal Giving Fund and other processing partners.
Technology
The Conscious Cart widget is built for Shopify 2.0 and is also compatible with Shopify 1.0, designed to be low-resource so it does not affect store load times, with one-click installation from the Shopify App Store. Merchants can place the widget on product and cart pages and, for Shopify Plus stores, at checkout. An API integration supports non-Shopify storefronts. In-store giving runs as a donation app on Ingenico Axium DX8000 and PAX A920 payment terminals and through Shopify POS. A merchant dashboard provides reporting on donations and impact, and global settings for payment and account information.
Go-to-market
Distribution is through the Shopify App Store listing for the donation app, direct demo bookings on the company website, and partnerships with POS providers and donation-processing charities. Marketing content includes case studies, merchant testimonials, a blog and a downloadable guide, with campaign moments such as GivingTuesday.
Direct-to-consumer e-commerce brands (particularly Shopify merchants), bricks-and-mortar retailers using supported POS terminals, and registered charities seeking donations and new donors. Cited users include apparel, home goods and specialty retail brands such as Pomp & Sass, Shopwise, Landgrove Coffee, Box2Box Tech, High Key Boutique and CityLux Boutique.
Geography
Headquartered in Toronto and describing itself as "by Canadians, for the world." Donation processing partners cover registered charities across Canada and the United States, with the possibility of onboarding organizations elsewhere on request; merchants in any country can use Conscious Cart, and cited customers are based in Canada and the United States. Blog content references a partnership with University Hospitals Birmingham, a UK charity.
History
Goodszilla began as an online second-hand and auction marketplace where users could buy and sell goods and services and donate all or part of the proceeds to a Canadian charity or nonprofit, and where charities could run online auctions and set up virtual charity shops. The company describes these auction-marketplace origins as its earliest beginnings. It went through the Founder Institute pre-seed program in Toronto and has incubated at the Parkdale Centre for Innovation, and participated in Alterna Savings' Microfinance program, which helped fund paid interns (subsequently reimbursed through a Technations Canada program) and contributed to mobile app development costs. In 2022 the company planned to launch a donation app for Shopify stores, and its current offering centres on the Conscious Cart e-commerce plugin plus point-of-sale giving.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsDonations collected through Goodszilla products are processed and granted to charities via PayPal Giving Fund, CanadaHelps and Make My Donation; CanadaHelps and Make My Donation deduct a 2.5% donation processing fee.
Goodszilla partnered with Moneris, Global Payments and Chase Payments Canada to enable merchants to activate donations at the point of sale, with its donation app running on Ingenico Axium DX8000 and PAX A920 terminals.
Alterna Savings profiled founder and CEO Toju Ogbeide, noting Goodszilla's participation in Alterna's Microfinance program via the Parkdale Centre for Innovation in Toronto, which helped cover the upfront cost of hiring paid interns and contributed to mobile app development costs.
Goodszilla announced plans to launch in 2022 a donation app for Shopify stores that lets online shops drive donations to featured charities.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Goodszillagoodszilla.ca · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Goodszilla do?
- Canadian philanthropic fintech whose Conscious Cart tools add charitable giving to online checkout and in-store payments.
- Who are Goodszilla's investors?
- Goodszilla's investors include Techstars.
- Where is Goodszilla headquartered?
- Goodszilla is headquartered in Toronto, CA.